Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A Guide to Sustainable Corporate Responsibility The Business Case for Sustainability

A Guide to Sustainable Corporate Responsibility : The Business Case for Sustainability [In this chapter, I discuss how companies address sustainability challenges. First, the chapter begins with examples of different corporate approaches to taking responsibility for sustainability. Second, I explore how companies are viewed from the stakeholder perspective, so how others outside the company view the managers’ motivations for engaging in corporate responsibility. Although most companies are still motivated by risk reduction and/or marketing in their sustainability work, this chapter will reframe the motivations into something more positive—a business opportunity. Four cases will be presented, Nike, Arthur Andersen, Volkswagen, and companies involved in the Rana Plaza tragedy, and the companies’ approaches relative to the following strategies will be discussed: reacting, defending, accommodating, and, finally, a proactive approach in which a business’s profitability is anchored in sustainability. The chapter will conclude with reflections on business models for sustainability.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Guide to Sustainable Corporate Responsibility The Business Case for Sustainability

Ditlev-Simonsen, Caroline D.
Springer Journals — Dec 15, 2021
Download PDF
25 pages

Loading next page...
 
/lp/springer-journals/a-guide-to-sustainable-corporate-responsibility-the-business-case-for-G2Re7lpGqJ
Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2022. This book is an open access publication.
ISBN
978-3-030-88202-0
Pages
103 –128
DOI
10.1007/978-3-030-88203-7_5
Publisher site
See Chapter on Publisher Site

Abstract

[In this chapter, I discuss how companies address sustainability challenges. First, the chapter begins with examples of different corporate approaches to taking responsibility for sustainability. Second, I explore how companies are viewed from the stakeholder perspective, so how others outside the company view the managers’ motivations for engaging in corporate responsibility. Although most companies are still motivated by risk reduction and/or marketing in their sustainability work, this chapter will reframe the motivations into something more positive—a business opportunity. Four cases will be presented, Nike, Arthur Andersen, Volkswagen, and companies involved in the Rana Plaza tragedy, and the companies’ approaches relative to the following strategies will be discussed: reacting, defending, accommodating, and, finally, a proactive approach in which a business’s profitability is anchored in sustainability. The chapter will conclude with reflections on business models for sustainability.]

Published: Dec 15, 2021

Keywords: The business case; Motivation; Perception; Value; Assets; Strategy; Stages of development; Reaction; Proactive vs reactive; Strategy

There are no references for this article.