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[Critical sport and gender scholars show how capitalism makes sports into commodities emptied of meaning, how patriarchy makes sport a ritual of destruction, and how these ideological powers fuse to form sporting inequalities. The evidence is overwhelming. It matches the audiences’ gut feeling as they witness how college sports are commodified and how elite athletes earn god-like salaries as they destroy their own and their rivals’ bodies. These crushing proofs can easily relieve the sport-interested scholar from asking questions about the sustained interest in sports. This chapter does not shy away from hermeneutics and the study of attraction. To understand when, if, and why sports can possibly shape gender, this chapter makes a detour and asks what enchantment is and where it comes from. Its answers allow a focused study of why and how sport actors, audiences, journalists, and politicians use sport to reflect on society. Not only critical theorists diagnose social life as she meaningfully engages with sports. All do it. Yet looking into what is said and how bodies move about on the court, the surface of discourse and action is just a meager beginning. We need to dig into the deep culture-structures that make game play an attractive means for social analysis.]
Published: Dec 22, 2019
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