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A Risk-Benefit Perspective on Early Customer IntegrationCharacteristics of successful early customer integration

A Risk-Benefit Perspective on Early Customer Integration: Characteristics of successful early... [The cases presented in chapter 4 have demonstrated how various companies have dealt with customer integration in particular projects that do not necessarily reflect their general procedure regarding this issue. On the contrary, the attribute “pilot”, which all investigated companies have bestowed on their projects, indicates that at least the way of including customers was a novel experience.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Risk-Benefit Perspective on Early Customer IntegrationCharacteristics of successful early customer integration

Part of the Contributions to Management Science Book Series
Springer Journals — Jan 1, 2007
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Publisher
Physica-Verlag HD
Copyright
© Physica-Verlag Heidelberg 2007
ISBN
978-3-7908-1961-8
Pages
147 –173
DOI
10.1007/978-3-7908-1962-5_5
Publisher site
See Chapter on Publisher Site

Abstract

[The cases presented in chapter 4 have demonstrated how various companies have dealt with customer integration in particular projects that do not necessarily reflect their general procedure regarding this issue. On the contrary, the attribute “pilot”, which all investigated companies have bestowed on their projects, indicates that at least the way of including customers was a novel experience.]

Published: Jan 1, 2007

Keywords: Innovation Process; Vertical Integration; Contingency Factor; Resource Dependence Theory; Resource Owner

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