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A Risk-Benefit Perspective on Early Customer IntegrationIntroduction

A Risk-Benefit Perspective on Early Customer Integration: Introduction [Innovations are essential for securing and expanding a company’s position in the market (Larson 2001).] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Risk-Benefit Perspective on Early Customer IntegrationIntroduction

Part of the Contributions to Management Science Book Series
Springer Journals — Jan 1, 2007
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Publisher
Physica-Verlag HD
Copyright
© Physica-Verlag Heidelberg 2007
ISBN
978-3-7908-1961-8
Pages
1 –15
DOI
10.1007/978-3-7908-1962-5_1
Publisher site
See Chapter on Publisher Site

Abstract

[Innovations are essential for securing and expanding a company’s position in the market (Larson 2001).]

Published: Jan 1, 2007

Keywords: Innovation Process; Market Orientation; Negative Side Effect; Research Concept; Early Innovation

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