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A Risk-Benefit Perspective on Early Customer IntegrationLiterature review of key issues

A Risk-Benefit Perspective on Early Customer Integration: Literature review of key issues [For most companies, innovations are an indispensable prerequisite of survival in increasingly competitive markets and the main trigger for customer integration.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Risk-Benefit Perspective on Early Customer IntegrationLiterature review of key issues

Part of the Contributions to Management Science Book Series
Springer Journals — Jan 1, 2007
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48 pages

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Publisher
Physica-Verlag HD
Copyright
© Physica-Verlag Heidelberg 2007
ISBN
978-3-7908-1961-8
Pages
17 –65
DOI
10.1007/978-3-7908-1962-5_2
Publisher site
See Chapter on Publisher Site

Abstract

[For most companies, innovations are an indispensable prerequisite of survival in increasingly competitive markets and the main trigger for customer integration.]

Published: Jan 1, 2007

Keywords: Product Development; Innovation Process; Absorptive Capacity; Knowledge Creation; Innovative Activity

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