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A Risk-Benefit Perspective on Early Customer IntegrationManagerial recommendations for advisable envisaged customer integration

A Risk-Benefit Perspective on Early Customer Integration: Managerial recommendations for... [With the proclaimed change of paradigm, holding that customer integration can no longer be considered a priori a generally advisable practice, innovation managers are faced with an additional burden of decision-making. They ought to decide in every single innovation task whether customer integration would add value in comparison to mere in-house activities or to innovations with the help of other external sources. The rationale for this decision is simple in theory: customer integration is advisable if the prospective benefits gained by it are higher than the prospective disbenefits. In practice, however, such a decision presupposes a variety of other, if smaller, decisions on the factors that influence this balance, e.g. the task in question, the likely benefits, or special risk-reducing measures.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Risk-Benefit Perspective on Early Customer IntegrationManagerial recommendations for advisable envisaged customer integration

Part of the Contributions to Management Science Book Series
Springer Journals — Jan 1, 2007
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25 pages

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Publisher
Physica-Verlag HD
Copyright
© Physica-Verlag Heidelberg 2007
ISBN
978-3-7908-1961-8
Pages
175 –200
DOI
10.1007/978-3-7908-1962-5_6
Publisher site
See Chapter on Publisher Site

Abstract

[With the proclaimed change of paradigm, holding that customer integration can no longer be considered a priori a generally advisable practice, innovation managers are faced with an additional burden of decision-making. They ought to decide in every single innovation task whether customer integration would add value in comparison to mere in-house activities or to innovations with the help of other external sources. The rationale for this decision is simple in theory: customer integration is advisable if the prospective benefits gained by it are higher than the prospective disbenefits. In practice, however, such a decision presupposes a variety of other, if smaller, decisions on the factors that influence this balance, e.g. the task in question, the likely benefits, or special risk-reducing measures.]

Published: Jan 1, 2007

Keywords: Market Orientation; Innovation Manager; Integration Project; Managerial Recommendation; Resource Dependence Theory

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