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A Twenty-First Century Guide to Aldersonian Marketing ThoughtSurvival and Adjustment in Organized Behavior Systems

A Twenty-First Century Guide to Aldersonian Marketing Thought: Survival and Adjustment in... Chapter 5 SURVIVAL AND ADJUSTMENT IN ORGANIZED BEHAVIOR SYSTEMS Wroe Alderson 1. The Basic Concept of the Organized Behavior System Marketing behavior embraces a wide range of organized activities in the distribution and exchange of goods and services. In the American economy, distribution provides the link between mass production and individualized con- sumption. Marketing must adjust itself to continuous changes in production techniques and in patterns of consumer demand. Marketing specialists admin- ister a dynamic segment of economic life. Paralleling the day-to-day adminis- tration and control of marketing processes, marketing analysis and planning are directed toward constant improvement. The forms of market organization must be altered to serve new objectives or to meet established needs with greater efficiency. Effective performance of such an exacting role requires a rich perspective. Marketing practice needs to be oriented to the principles of group behavior developing out of such fields as social psychology and cultural anthropology. It needs to be aware of the main lines of thought that have emerged in economics as a more abstract and generalized approach to the study of markets. Marketing needs an ordered framework for a broader and more significant organization of its own empirical findings. In short, http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtSurvival and Adjustment in Organized Behavior Systems

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Alderson, Wroe
Springer Journals — Jan 1, 2006
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19 pages

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Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
75 –94
DOI
10.1007/0-387-28181-9_5
Publisher site
See Chapter on Publisher Site

Abstract

Chapter 5 SURVIVAL AND ADJUSTMENT IN ORGANIZED BEHAVIOR SYSTEMS Wroe Alderson 1. The Basic Concept of the Organized Behavior System Marketing behavior embraces a wide range of organized activities in the distribution and exchange of goods and services. In the American economy, distribution provides the link between mass production and individualized con- sumption. Marketing must adjust itself to continuous changes in production techniques and in patterns of consumer demand. Marketing specialists admin- ister a dynamic segment of economic life. Paralleling the day-to-day adminis- tration and control of marketing processes, marketing analysis and planning are directed toward constant improvement. The forms of market organization must be altered to serve new objectives or to meet established needs with greater efficiency. Effective performance of such an exacting role requires a rich perspective. Marketing practice needs to be oriented to the principles of group behavior developing out of such fields as social psychology and cultural anthropology. It needs to be aware of the main lines of thought that have emerged in economics as a more abstract and generalized approach to the study of markets. Marketing needs an ordered framework for a broader and more significant organization of its own empirical findings. In short,

Published: Jan 1, 2006

Keywords: Behavior System; Positional Behavior; Price Theory; Status Expectation; Present View

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