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A Twenty-First Century Guide to Aldersonian Marketing ThoughtWroe Alderson a Life

A Twenty-First Century Guide to Aldersonian Marketing Thought: Wroe Alderson a Life [Wroe Alderson was a scholar and a man of many talents. A Renaissance man in the truest sense of the term, he was a practitioner, scholar, theorist, philosopher, theologian, mentor, and good friend to many who knew him. Alderson rose from simple beginnings to be one of the leading marketing consultants in America, and the leading marketing theorist and father of modern marketing thought.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

A Twenty-First Century Guide to Aldersonian Marketing ThoughtWroe Alderson a Life

Editors: Wooliscroft, Ben; Tamilia, Robert D.; Shapiro, Stanley J.
Wooliscroft, Ben
Springer Journals — Jan 1, 2006
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29 pages

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Publisher
Springer US
Copyright
© Springer Science+Business Media, Inc. 2006
ISBN
978-0-387-26175-1
Pages
3 –32
DOI
10.1007/0-387-28181-9_1
Publisher site
See Chapter on Publisher Site

Abstract

[Wroe Alderson was a scholar and a man of many talents. A Renaissance man in the truest sense of the term, he was a practitioner, scholar, theorist, philosopher, theologian, mentor, and good friend to many who knew him. Alderson rose from simple beginnings to be one of the leading marketing consultants in America, and the leading marketing theorist and father of modern marketing thought.]

Published: Jan 1, 2006

Keywords: Market Research; Personal Interview; Marketing Research; Market Behavior; Market Theory

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