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Alpha MasculinityDiscourses of Alpha: Strategies and the Hegemonic Order

Alpha Masculinity: Discourses of Alpha: Strategies and the Hegemonic Order [This chapter examines discourse strategies and their contribution to enlanguaged Alpha hegemony. Using De Cillia et al. (Discourse and Society 10:149–173, 1999) as a basic framework, constructive, perpetuating or justificative, and destructive or dismantling discursive patterns are identified and exemplified in the three corpora. These involve the use of just-is factitive and rhetorical constructions, citation and appeal to authority, and the activation of scientific orders of discourse. Collectively, these strategies are argued to position the Alpha male at the center of and cast him as arbitor of a hegemonic gender steeped in broader discourses of positivism and neoliberalism.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Alpha MasculinityDiscourses of Alpha: Strategies and the Hegemonic Order

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021
ISBN
978-3-030-70469-8
Pages
187 –221
DOI
10.1007/978-3-030-70470-4_7
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter examines discourse strategies and their contribution to enlanguaged Alpha hegemony. Using De Cillia et al. (Discourse and Society 10:149–173, 1999) as a basic framework, constructive, perpetuating or justificative, and destructive or dismantling discursive patterns are identified and exemplified in the three corpora. These involve the use of just-is factitive and rhetorical constructions, citation and appeal to authority, and the activation of scientific orders of discourse. Collectively, these strategies are argued to position the Alpha male at the center of and cast him as arbitor of a hegemonic gender steeped in broader discourses of positivism and neoliberalism.]

Published: Apr 16, 2021

Keywords: Authority; Discourse strategies; Hegemony; Neoliberalism; Positivism; Scientific discourse

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