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Nations of Retailers: The Comparative Political Economy of Retail Trade
- Publisher
- Springer Journals
- Copyright
- Copyright © 2011 by The Author(s)
- Subject
- Economics; Industrial Organization; Economic Policy; R & D/Technology Policy; European Integration; Microeconomics; International Economics
- ISSN
- 1566-1679
- eISSN
- 1573-7012
- DOI
- 10.1007/s10842-011-0109-2
- Publisher site
- See Article on Publisher Site
Abstract
Like other service sectors, information technology has dramatically altered the growth and character of the retail trade sector in the affluent economies. Nevertheless, significant variation exists in the typical strategies of retail firms in different countries. This article explores this variation and proposes an explanation for why retailers achieved scale and solved their make, buy, and partner decisions along such different trajectories. It argues that national bases for scale retailing were shaped by a series of political negotiations starting in the 1960s and 1970s. This demonstrates once again that technology implementation is rarely determined by the technology itself, but more often by social and political rules. Future technology platforms, such as web-based or mobile commerce, should be expected to follow similar political logics. As multinational retailing firms spread around the globe, this has important implications for national competition policy.
Journal
"Journal of Industry, Competition and Trade" – Springer Journals
Published: May 31, 2011