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Indian J Surg Oncol (March 2012) 3(1):2–3 DOI 10.1007/s13193-012-0131-9 EDITORIAL David A. Rew Received: 12 January 2012 /Accepted: 30 January 2012 /Published online: 16 February 2012 Indian Association of Surgical Oncology 2012 The IJSO is a new peer reviewed journal for a specialist Journal (EJSO), the Journal of Surgical Oncology (JSO) and professional audience. All new journals face challenges in the Annals of Surgical Oncology (ASO). These journals al- developing a vision and strategy, and establishing a style ready struggle to find new and original material, and many and a “Unique Selling Proposition” (USP). The USP estab- published papers are never cited and probably rarely read. lishes the place of the journal in the world literature and in Any new journal must find an original strategy. the minds of potential authors and readers, and it is sensible Secondly, many journals and their content suffer from for the Editorial Board to have a clear business plan and poor quality, unimaginative editing, bloated with words and appropriate targets by which to measure progress. A Society data, and are difficult to read. The general reader will always journal such as the IJSO exists to serve the interests of the prefer the article
Indian Journal of Surgical Oncology – Springer Journals
Published: Mar 1, 2012
Keywords: surgical oncology; oncology; surgery
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