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California Customer Load Reductions during the Electricity Crisis: Did They Help to Keep the Lights On?

California Customer Load Reductions during the Electricity Crisis: Did They Help to Keep the... During summer 2001, Californians reduced electricity usage by 6% and average monthly peak demand by 8%, compared to summer 2000. These load reductions played an important role in avoiding the hundreds of hours of rotating power outages predicted several months prior. Many factors affected electricity use and peak demand in summer 2001, including weather, changes in the State’s economy, and deliberate consumer responses to a variety of stimuli associated with the crisis. This paper assesses the roles played by these contributing factors, with a special focus on the extraordinary efforts made by Californians to reduce electricity consumption. We review the role of media coverage and informational campaigns on public awareness and the impact of rate increases and a variety of publicly funded programs in reducing electricity consumption. We also draw lessons for other regions that may be faced with the prospect of electricity shortages. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png "Journal of Industry, Competition and Trade" Springer Journals

California Customer Load Reductions during the Electricity Crisis: Did They Help to Keep the Lights On?

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Publisher
Springer Journals
Copyright
Copyright © 2002 by Kluwer Academic Publishers
Subject
Economics; Industrial Organization; Economic Policy; R & D/Technology Policy; European Integration; Microeconomics; International Economics
ISSN
1566-1679
eISSN
1573-7012
DOI
10.1023/A:1020883005951
Publisher site
See Article on Publisher Site

Abstract

During summer 2001, Californians reduced electricity usage by 6% and average monthly peak demand by 8%, compared to summer 2000. These load reductions played an important role in avoiding the hundreds of hours of rotating power outages predicted several months prior. Many factors affected electricity use and peak demand in summer 2001, including weather, changes in the State’s economy, and deliberate consumer responses to a variety of stimuli associated with the crisis. This paper assesses the roles played by these contributing factors, with a special focus on the extraordinary efforts made by Californians to reduce electricity consumption. We review the role of media coverage and informational campaigns on public awareness and the impact of rate increases and a variety of publicly funded programs in reducing electricity consumption. We also draw lessons for other regions that may be faced with the prospect of electricity shortages.

Journal

"Journal of Industry, Competition and Trade" – Springer Journals

Published: Oct 12, 2004

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