Access the full text.
Sign up today, get DeepDyve free for 14 days.
References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.
[As compared with 2011, the respondents without cars generally show greater interest in buying one. There is a higher percentage of people saying they would buy within one year, two years or five years; and only 2.8% of the surveyed indicate no plan to buy, while the figure was 11.1% in 2011. The higher the family income, the stronger the purchase intention. Of the families earning RMB10,000 and above a month, 36.1–47.7% plan to buy cars. More car owners plan to replace their cars. Among them, 53.7% plan to replace their cars within five years, compared with 31% in 2011. Over half of the surveyed families can afford cars. The average price the potential buyers would pay for a car is RMB151,700, up from RMB140,000 in 2011.]
Published: Nov 2, 2018
Keywords: Purchase intention; Purchase potential; Target price
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.