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Development of a Society on WheelsAnnual Report on Consumption of the Automobile-Dependent Society in China (2012)

Development of a Society on Wheels: Annual Report on Consumption of the Automobile-Dependent... [As compared with 2011, the respondents without cars generally show greater interest in buying one. There is a higher percentage of people saying they would buy within one year, two years or five years; and only 2.8% of the surveyed indicate no plan to buy, while the figure was 11.1% in 2011. The higher the family income, the stronger the purchase intention. Of the families earning RMB10,000 and above a month, 36.1–47.7% plan to buy cars. More car owners plan to replace their cars. Among them, 53.7% plan to replace their cars within five years, compared with 31% in 2011. Over half of the surveyed families can afford cars. The average price the potential buyers would pay for a car is RMB151,700, up from RMB140,000 in 2011.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Development of a Society on WheelsAnnual Report on Consumption of the Automobile-Dependent Society in China (2012)

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Publisher
Springer Singapore
Copyright
© Springer Nature Singapore Pte Ltd. and Social Sciences Academic Press 2019
ISBN
978-981-13-2269-3
Pages
247 –258
DOI
10.1007/978-981-13-2270-9_12
Publisher site
See Chapter on Publisher Site

Abstract

[As compared with 2011, the respondents without cars generally show greater interest in buying one. There is a higher percentage of people saying they would buy within one year, two years or five years; and only 2.8% of the surveyed indicate no plan to buy, while the figure was 11.1% in 2011. The higher the family income, the stronger the purchase intention. Of the families earning RMB10,000 and above a month, 36.1–47.7% plan to buy cars. More car owners plan to replace their cars. Among them, 53.7% plan to replace their cars within five years, compared with 31% in 2011. Over half of the surveyed families can afford cars. The average price the potential buyers would pay for a car is RMB151,700, up from RMB140,000 in 2011.]

Published: Nov 2, 2018

Keywords: Purchase intention; Purchase potential; Target price

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