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Enterprise Crowdfunding: Foundations, Applications, and Research Findings

Enterprise Crowdfunding: Foundations, Applications, and Research Findings Bus Inf Syst Eng 61(1):113–121 (2019) https://doi.org/10.1007/s12599-018-0568-7 CATCHWORD Enterprise Crowdfunding: Foundations, Applications, and Research Findings • • Alexander Simons Lena Franziska Kaiser Jan vom Brocke Received: 15 March 2018 / Accepted: 26 June 2018 / Published online: 4 December 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018 Keywords Enterprise crowdfunding  Crowdfunding  program called ‘‘Indiegogo Enterprise’’, which several Internal crowdfunding  Organizational crowdfunding  large companies, including Hasbro, Heineken, and Motor- Corporate crowdfunding ola, have joined (http://enterprise.indiegogo.com). In addition, companies like IBM and Siemens have imple- mented individual crowdfunding practices within their 1 Introduction corporate realms (see, e.g., Hesse 2016; Muller et al. 2013). Since companies this big have ready access to traditional Crowdfunding has become the most important approach to funding sources, why do they engage in crowdfunding? As online fundraising, with a global transaction value that is this article explains, enterprise crowdfunding differs fun- expected to annually grow by nearly 30 percent from 2018 damentally from conventional crowdfunding, as it pursues to 2022 and total roughly US$26 billion in 2022 (Statista targets other than fundraising. 2018). Crowdfunding leverages the power of crowd work Section 2 characterizes crowdfunding at a general level to collect http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business & Information Systems Engineering Springer Journals

Enterprise Crowdfunding: Foundations, Applications, and Research Findings

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References (22)

Publisher
Springer Journals
Copyright
Copyright © 2018 by Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature
Subject
Business and Management; IT in Business; Business and Management, general; Business and Management, general
ISSN
2363-7005
eISSN
1867-0202
DOI
10.1007/s12599-018-0568-7
Publisher site
See Article on Publisher Site

Abstract

Bus Inf Syst Eng 61(1):113–121 (2019) https://doi.org/10.1007/s12599-018-0568-7 CATCHWORD Enterprise Crowdfunding: Foundations, Applications, and Research Findings • • Alexander Simons Lena Franziska Kaiser Jan vom Brocke Received: 15 March 2018 / Accepted: 26 June 2018 / Published online: 4 December 2018 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018 Keywords Enterprise crowdfunding  Crowdfunding  program called ‘‘Indiegogo Enterprise’’, which several Internal crowdfunding  Organizational crowdfunding  large companies, including Hasbro, Heineken, and Motor- Corporate crowdfunding ola, have joined (http://enterprise.indiegogo.com). In addition, companies like IBM and Siemens have imple- mented individual crowdfunding practices within their 1 Introduction corporate realms (see, e.g., Hesse 2016; Muller et al. 2013). Since companies this big have ready access to traditional Crowdfunding has become the most important approach to funding sources, why do they engage in crowdfunding? As online fundraising, with a global transaction value that is this article explains, enterprise crowdfunding differs fun- expected to annually grow by nearly 30 percent from 2018 damentally from conventional crowdfunding, as it pursues to 2022 and total roughly US$26 billion in 2022 (Statista targets other than fundraising. 2018). Crowdfunding leverages the power of crowd work Section 2 characterizes crowdfunding at a general level to collect

Journal

Business & Information Systems EngineeringSpringer Journals

Published: Dec 4, 2018

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