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Entrepreneurship and SME Management Across AfricaThe Challenge of Developing a Sustainable Hybrid Organization: The Case of Greenpop

Entrepreneurship and SME Management Across Africa: The Challenge of Developing a Sustainable... [This chapter introduces readers to the topics of social entrepreneurship and hybridity of social and financial values. A South African case study is used to illustrate the particular challenges faced by social entrepreneursEntrepreneur in a sub-Saharan contextContext. The emergence of the GreenpopGreenPop as a social enterpriseSocial enterprise is described, and the strategies developed by its founders to ensure effectiveness and survival are identified. Particular attention is paid to how a business model was developed to ensure financial sustainability, while enabling the venture to create social value, to the way in which founders promote the distinctiveness of their enterprise among other social ventures, as well as to the factors associated with venture success.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Entrepreneurship and SME Management Across AfricaThe Challenge of Developing a Sustainable Hybrid Organization: The Case of Greenpop

Part of the Frontiers in African Business Research Book Series
Editors: Achtenhagen, Leona; Brundin, Ethel
Greinert, Alina; Levinsohn, Duncan
Entrepreneurship and SME Management Across Africa — Jul 13, 2016
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Publisher
Springer Singapore
Copyright
© Springer Science+Business Media Singapore 2016
ISBN
978-981-10-1725-4
Pages
105 –128
DOI
10.1007/978-981-10-1727-8_7
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter introduces readers to the topics of social entrepreneurship and hybridity of social and financial values. A South African case study is used to illustrate the particular challenges faced by social entrepreneursEntrepreneur in a sub-Saharan contextContext. The emergence of the GreenpopGreenPop as a social enterpriseSocial enterprise is described, and the strategies developed by its founders to ensure effectiveness and survival are identified. Particular attention is paid to how a business model was developed to ensure financial sustainability, while enabling the venture to create social value, to the way in which founders promote the distinctiveness of their enterprise among other social ventures, as well as to the factors associated with venture success.]

Published: Jul 13, 2016

Keywords: Social enterprise; Green business; Sustainability; Hybrid venture; South Africa

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