Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Fraud Prevention in Online Digital AdvertisingIntroduction

Fraud Prevention in Online Digital Advertising: Introduction [In this chapter, we briefly introduce the computational advertising, including search advertising and display advertising. We explain the reality of fraud in digital advertising, and summarize types of fraud methods commonly observed in the industry for making illicit returns.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Fraud Prevention in Online Digital AdvertisingIntroduction

Download PDF
5 pages

Loading next page...
 
/lp/springer-journals/fraud-prevention-in-online-digital-advertising-introduction-A7ubw9LkSe
Publisher
Springer International Publishing
Copyright
© The Author(s) 2017
ISBN
978-3-319-56792-1
Pages
1 –6
DOI
10.1007/978-3-319-56793-8_1
Publisher site
See Chapter on Publisher Site

Abstract

[In this chapter, we briefly introduce the computational advertising, including search advertising and display advertising. We explain the reality of fraud in digital advertising, and summarize types of fraud methods commonly observed in the industry for making illicit returns.]

Published: Jun 9, 2017

Keywords: Online Advertising; Fraudulent Activity; Fraud Attack; Fraud Prevention; Advertising Market

There are no references for this article.