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From Information to Smart SocietyA Strategic and Organizational Perspective for Understanding the Evolution of Online Reputation Management Systems

From Information to Smart Society: A Strategic and Organizational Perspective for Understanding... [Online Corporate Reputation is a strategic but quickly damageable resource for firms and requires a fast detection of possible threats as well as proactive interventions. Through a longitudinal case-study, our aim is to depict the evolution of Online Reputation Management Systems, i.e. IS for online CR management, as an interplay among developments of technology, organizational needs and strategic postures. Some research propositions for future works are proposed as well as some methods and good practices for online CR management.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

From Information to Smart SocietyA Strategic and Organizational Perspective for Understanding the Evolution of Online Reputation Management Systems

Part of the Lecture Notes in Information Systems and Organisation Book Series (volume 5)
Editors: Mola, Lapo; Pennarola, Ferdinando; Za, Stefano

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References (41)

Publisher
Springer International Publishing
Copyright
© Springer International Publishing Switzerland 2015
ISBN
978-3-319-09449-6
Pages
49 –61
DOI
10.1007/978-3-319-09450-2_5
Publisher site
See Chapter on Publisher Site

Abstract

[Online Corporate Reputation is a strategic but quickly damageable resource for firms and requires a fast detection of possible threats as well as proactive interventions. Through a longitudinal case-study, our aim is to depict the evolution of Online Reputation Management Systems, i.e. IS for online CR management, as an interplay among developments of technology, organizational needs and strategic postures. Some research propositions for future works are proposed as well as some methods and good practices for online CR management.]

Published: Sep 10, 2014

Keywords: Opinion Leader; Stakeholder Engagement; Corporate Reputation; Strategic Posture; Research Proposition

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