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Game User Experience EvaluationBehavioral Telemetry in Games User Research

Game User Experience Evaluation: Behavioral Telemetry in Games User Research [Within the past few years the adoption of business analytics has provided powerful new tools to the interactive entertainment industry, giving rise to the field of game analytics. Where traditionally user testing was limited to samples, it is today possible to obtain behavioral telemetry data from entire populations of players, and to map second-by-second interactions in the user testing lab. In this chapter, the focus is on the behavioral side of user experience in games, rather than user experience itself. The chapter outlines what behavioral telemetry is and its role in game user research from an introductory, top-down perspective. The chapter also introduces data mining as a toolbox that is available for analyzing large or small telemetry datasets. Finally, several case studies are used to showcase examples of how behavioral telemetry data can be used to evaluate game design in order to optimize the user experience.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Game User Experience EvaluationBehavioral Telemetry in Games User Research

Part of the Human–Computer Interaction Series Book Series
Editors: Bernhaupt, Regina
Drachen, Anders
Game User Experience Evaluation — Jun 5, 2015
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31 pages

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Publisher
Springer International Publishing
Copyright
© Springer International Publishing Switzerland 2015
ISBN
978-3-319-15984-3
Pages
135 –165
DOI
10.1007/978-3-319-15985-0_7
Publisher site
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Abstract

[Within the past few years the adoption of business analytics has provided powerful new tools to the interactive entertainment industry, giving rise to the field of game analytics. Where traditionally user testing was limited to samples, it is today possible to obtain behavioral telemetry data from entire populations of players, and to map second-by-second interactions in the user testing lab. In this chapter, the focus is on the behavioral side of user experience in games, rather than user experience itself. The chapter outlines what behavioral telemetry is and its role in game user research from an introductory, top-down perspective. The chapter also introduces data mining as a toolbox that is available for analyzing large or small telemetry datasets. Finally, several case studies are used to showcase examples of how behavioral telemetry data can be used to evaluate game design in order to optimize the user experience.]

Published: Jun 5, 2015

Keywords: Game Development; Game Design; Player Behavior; Telemetry Data; Digital Game

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