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Gender, Citizenship and NewspapersFrance and Britain

Gender, Citizenship and Newspapers: France and Britain [The previous chapter examined Le Petit Journal as a case study, but these findings need to be tested in a comparative manner. The case study contained both quantitative and qualitative analysis in its investigation of early forms of cultural consumerism and citizenship. This chapter continues the combination of methodologies by comparing the French daily to The Daily Mail. The aim is first to explore how far the gendered values and approaches discovered in Le Petit Journal were discernible elsewhere; especially in the British mass circulation dailies of proprietor Alfred Harmsworth (later Lord Northcliffe).1 An examination of the early days of The Daily Mail reveals the influence of the Le Petit Journal. It is clear that Harmsworth saw a readership among women, and crucially, a female advertising market — although the range of material that would appeal to female readers is much larger. It is as important to consider his rejections as well as his inclusions.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Gender, Citizenship and NewspapersFrance and Britain

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Publisher
Palgrave Macmillan UK
Copyright
© Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
ISBN
978-1-349-31273-3
Pages
63 –96
DOI
10.1057/9781137314598_3
Publisher site
See Chapter on Publisher Site

Abstract

[The previous chapter examined Le Petit Journal as a case study, but these findings need to be tested in a comparative manner. The case study contained both quantitative and qualitative analysis in its investigation of early forms of cultural consumerism and citizenship. This chapter continues the combination of methodologies by comparing the French daily to The Daily Mail. The aim is first to explore how far the gendered values and approaches discovered in Le Petit Journal were discernible elsewhere; especially in the British mass circulation dailies of proprietor Alfred Harmsworth (later Lord Northcliffe).1 An examination of the early days of The Daily Mail reveals the influence of the Le Petit Journal. It is clear that Harmsworth saw a readership among women, and crucially, a female advertising market — although the range of material that would appeal to female readers is much larger. It is as important to consider his rejections as well as his inclusions.]

Published: Oct 24, 2015

Keywords: Daily Newspaper; British Library; Daily Mail; Cultural Citizenship; Home Journal

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