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Italian Women's Experiences with American Consumer Culture, 1945–1975Conclusion

Italian Women's Experiences with American Consumer Culture, 1945–1975: Conclusion [Opening with a contemporary evocation of Italy’s miraculous economic, cultural, and social postwar transformation—Dolce & Gabbana’s 2016 short film advertisement for its Dolce Rosa Excelsa perfume—Harris highlights the long-lasting effects of American female consumer culture’s arrival in Italy after the Second World War. The conclusion identifies the various American consumer products, methods, and ideals with which Italian women came into contact from 1945 to 1975 and the resulting effect on these women’s identities and livelihoods. Harris also examines the political implications of American female consumer culture in Cold War Italy, identifying how Catholic and Communist women reacted to this new cultural presence, as well as the cultural-economic path Italy set itself on by adopting certain aspects of mass American consumerism.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Italian Women's Experiences with American Consumer Culture, 1945–1975Conclusion

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2020
ISBN
978-3-030-47824-7
Pages
219 –226
DOI
10.1007/978-3-030-47825-4_8
Publisher site
See Chapter on Publisher Site

Abstract

[Opening with a contemporary evocation of Italy’s miraculous economic, cultural, and social postwar transformation—Dolce & Gabbana’s 2016 short film advertisement for its Dolce Rosa Excelsa perfume—Harris highlights the long-lasting effects of American female consumer culture’s arrival in Italy after the Second World War. The conclusion identifies the various American consumer products, methods, and ideals with which Italian women came into contact from 1945 to 1975 and the resulting effect on these women’s identities and livelihoods. Harris also examines the political implications of American female consumer culture in Cold War Italy, identifying how Catholic and Communist women reacted to this new cultural presence, as well as the cultural-economic path Italy set itself on by adopting certain aspects of mass American consumerism.]

Published: Jul 1, 2020

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