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Italian Women's Experiences with American Consumer Culture, 1945–1975The Catholic and Communist Mrs. Consumer

Italian Women's Experiences with American Consumer Culture, 1945–1975: The Catholic and Communist... [Placing its analysis in the context of Italy’s social and cultural Cold War battle between the Catholic Church and the Italian Communist Party (PCI), this chapter examines how the Catholic magazine, Famiglia Cristiana, and the female Communist magazine, Noi Donne, responded to the challenges posed by the increasing presence of American consumer culture, specifically that of beauty products and models, entertainment, and celebrity, in Italian women’s lives in the postwar period. This chapter delineates the similar moderate, yet diverse positions—the acceptance and promotion of a modern, consuming Italian woman who still represented core Communist or Catholic beliefs—adopted by both publications in dealing with this “American invasion” and explains the reasons behind these positions.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Italian Women's Experiences with American Consumer Culture, 1945–1975The Catholic and Communist Mrs. Consumer

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2020
ISBN
978-3-030-47824-7
Pages
165 –190
DOI
10.1007/978-3-030-47825-4_6
Publisher site
See Chapter on Publisher Site

Abstract

[Placing its analysis in the context of Italy’s social and cultural Cold War battle between the Catholic Church and the Italian Communist Party (PCI), this chapter examines how the Catholic magazine, Famiglia Cristiana, and the female Communist magazine, Noi Donne, responded to the challenges posed by the increasing presence of American consumer culture, specifically that of beauty products and models, entertainment, and celebrity, in Italian women’s lives in the postwar period. This chapter delineates the similar moderate, yet diverse positions—the acceptance and promotion of a modern, consuming Italian woman who still represented core Communist or Catholic beliefs—adopted by both publications in dealing with this “American invasion” and explains the reasons behind these positions.]

Published: Jul 1, 2020

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