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Neo-liberalism and the Architecture of the Post Professional EraArchitectural Images and City Marketing

Neo-liberalism and the Architecture of the Post Professional Era: Architectural Images and City... [The chapter discusses how architectural images can act as a tool for tourist attraction and city marketing. It presents a literature review of the impacts on environments of image, architectural image, and tourism as well as the relationship between the concepts of promotion and branding. Throughout history, different cities of the world have applied various marketing techniques to help in the selling of both products and cities. Marketing strategies is significant for attractiveness of cities and marketing. With regard to the discipline of architecture, designers and the people who are providing services to tourists should be educated in order to increase the satisfaction of tourists with the destinations they are visiting, since the image of a place/city is crucial to tourists’ satisfaction, marketing and new investments.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Neo-liberalism and the Architecture of the Post Professional EraArchitectural Images and City Marketing

Part of the The Urban Book Series Book Series
Editors: Sadri, Hossein
Polay, Mukaddes
Neo-liberalism and the Architecture of the Post Professional Era — Apr 28, 2018
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Publisher
Springer International Publishing
Copyright
© Springer International Publishing AG, part of Springer Nature 2018
ISBN
978-3-319-76266-1
Pages
151 –155
DOI
10.1007/978-3-319-76267-8_10
Publisher site
See Chapter on Publisher Site

Abstract

[The chapter discusses how architectural images can act as a tool for tourist attraction and city marketing. It presents a literature review of the impacts on environments of image, architectural image, and tourism as well as the relationship between the concepts of promotion and branding. Throughout history, different cities of the world have applied various marketing techniques to help in the selling of both products and cities. Marketing strategies is significant for attractiveness of cities and marketing. With regard to the discipline of architecture, designers and the people who are providing services to tourists should be educated in order to increase the satisfaction of tourists with the destinations they are visiting, since the image of a place/city is crucial to tourists’ satisfaction, marketing and new investments.]

Published: Apr 28, 2018

Keywords: Architectural images; City marketing; Tourists’ satisfaction; Identity

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