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[This chapter is based on the field research, which aims to examine the neo-Ottoman henna nights as a process of reinventing traditions and constructing authenticity and the gender roles they imply through a theoretical perspective based on Svetlana Boym’s conceptualizations of nostalgia. The fieldwork, which was conducted in Ankara, particularly in Hamamarkası, and Istanbul comprises observations in henna nights and in-depth, semi-structured interviews with women who had this experience as brides and owners of organisation companies. Additionally, online sources such as social media accounts and web sites of henna houses and organisation companies are used as secondary data. The chapter discusses the interconnections between cultural heritage, nostalgia, uses of history to understand how women perceive and experience this tradition and relate it to their sense of womanhood. Secondly, it addresses the new customs as products of the wedding industry in a neoliberal economic and political context.]
Published: Dec 14, 2022
Keywords: Authenticity; Cultural heritage; Gender; Neo-Ottomanism; Nostalgia
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