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New Challenges and Solutions for Renewable EnergyRenewable Energy as a New Choice for Consumers: The Case of Minna Denryoku

New Challenges and Solutions for Renewable Energy: Renewable Energy as a New Choice for... [This chapter examines the opportunities Japan’s deregulation of its electricity market in April 2016 has created for new start-up entrants who are seeking to offer consumers the choice of buying only or mostly renewable energy, and thereby avoid buying energy produced with fossil fuel or nuclear power. It does so by introducing the experiences and strategy of one such company: Minna Denryoku, which has engaged in several innovative strategies to show the “face of electricity” on the other side of the socket to consumers.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

New Challenges and Solutions for Renewable EnergyRenewable Energy as a New Choice for Consumers: The Case of Minna Denryoku

Part of the International Political Economy Series Book Series
Editors: Midford, Paul; Moe, Espen
Takebuta, Yuki; ,
New Challenges and Solutions for Renewable Energy — Feb 13, 2021
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13 pages

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
ISBN
978-3-030-54513-0
Pages
135 –148
DOI
10.1007/978-3-030-54514-7_6
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter examines the opportunities Japan’s deregulation of its electricity market in April 2016 has created for new start-up entrants who are seeking to offer consumers the choice of buying only or mostly renewable energy, and thereby avoid buying energy produced with fossil fuel or nuclear power. It does so by introducing the experiences and strategy of one such company: Minna Denryoku, which has engaged in several innovative strategies to show the “face of electricity” on the other side of the socket to consumers.]

Published: Feb 13, 2021

Keywords: Consumer segments; Electricity market liberalization; RE100; Unbundling

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