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Personality Capture and EmulationMassive Questionnaires

Personality Capture and Emulation: Massive Questionnaires [Traditional political scientists, sociologists, and social psychologists had developed a standard survey research methodology that asked a relatively small number of questions of a large number of people, in order to represent the population at large and to test global theories. Personality capture will often reverse that equation, at the extreme asking tens of thousands of questions of a single individual. As illustrated by the MACH scales, influential social psychology questionnaire item batteries based on the writings of Italian political theorist Niccolò Machiavelli, often in the past items were derived from the thinking of a very few people. Now, online ethnographic questionnaires, containing open-ended items where respondentswrite their own text, can enlist hundreds or thousands of people to create a very large questionnaire containing a wide range of viewpoints. Illustrations offered include ones on beliefs about life after death (90 items), adjectives describing a person (1,600 items), and predictions concerning the world in the year 2100 (2,000 items). The chapter also shows how computer administration of large questionnaires, employing a well-designed user interface, can be a practical means for completing them comfortably, over a number of response sessions.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Personality Capture and EmulationMassive Questionnaires

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Publisher
Springer London
Copyright
© Springer-Verlag London 2014
ISBN
978-1-4471-5603-1
Pages
25 –49
DOI
10.1007/978-1-4471-5604-8_2
Publisher site
See Chapter on Publisher Site

Abstract

[Traditional political scientists, sociologists, and social psychologists had developed a standard survey research methodology that asked a relatively small number of questions of a large number of people, in order to represent the population at large and to test global theories. Personality capture will often reverse that equation, at the extreme asking tens of thousands of questions of a single individual. As illustrated by the MACH scales, influential social psychology questionnaire item batteries based on the writings of Italian political theorist Niccolò Machiavelli, often in the past items were derived from the thinking of a very few people. Now, online ethnographic questionnaires, containing open-ended items where respondentswrite their own text, can enlist hundreds or thousands of people to create a very large questionnaire containing a wide range of viewpoints. Illustrations offered include ones on beliefs about life after death (90 items), adjectives describing a person (1,600 items), and predictions concerning the world in the year 2100 (2,000 items). The chapter also shows how computer administration of large questionnaires, employing a well-designed user interface, can be a practical means for completing them comfortably, over a number of response sessions.]

Published: Nov 13, 2013

Keywords: Management Philosophy; Time Capsule; Christian Conception; Computer Administration; High Mach

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