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Persuasive Recommender SystemsMessage Factors

Persuasive Recommender Systems: Message Factors [While the source of a message plays an important role in the persuasion process, the message itself can also have a significant impact on the persuasiveness of recommendations. This chapter reviews the relevant message factors studied in traditional persuasion literature and discusses how those factors have been applied and examined in the technology as well as recommender system realms.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Persuasive Recommender SystemsMessage Factors

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/lp/springer-journals/persuasive-recommender-systems-message-factors-yHXbO3D0MJ
Publisher
Springer New York
Copyright
© The Author(s) 2013
ISBN
978-1-4614-4701-6
Pages
21 –26
DOI
10.1007/978-1-4614-4702-3_4
Publisher site
See Chapter on Publisher Site

Abstract

[While the source of a message plays an important role in the persuasion process, the message itself can also have a significant impact on the persuasiveness of recommendations. This chapter reviews the relevant message factors studied in traditional persuasion literature and discusses how those factors have been applied and examined in the technology as well as recommender system realms.]

Published: Aug 17, 2012

Keywords: Message Factors; Recommender Systems; Persuasion Process; Message Sidedness; Message Receiver

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