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Persuasive Recommender SystemsReceiver and Context Factors

Persuasive Recommender Systems: Receiver and Context Factors [Although a communicator possesses persuasive characteristics and delivers a persuasive message to a target audience, it is not guaranteed that the message will be accepted by the receiver. The characteristics of a receiver as well as context factors often moderate the persuasion process. This chapter discusses the factors related to the receiver and the context. The factors examined in traditional interpersonal communication studies are first reviewed and the characteristics of recommender system users as well as contextual cues tested in existing recommender system studies are discussed.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Persuasive Recommender SystemsReceiver and Context Factors

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Publisher
Springer New York
Copyright
© The Author(s) 2013
ISBN
978-1-4614-4701-6
Pages
27 –33
DOI
10.1007/978-1-4614-4702-3_5
Publisher site
See Chapter on Publisher Site

Abstract

[Although a communicator possesses persuasive characteristics and delivers a persuasive message to a target audience, it is not guaranteed that the message will be accepted by the receiver. The characteristics of a receiver as well as context factors often moderate the persuasion process. This chapter discusses the factors related to the receiver and the context. The factors examined in traditional interpersonal communication studies are first reviewed and the characteristics of recommender system users as well as contextual cues tested in existing recommender system studies are discussed.]

Published: Aug 17, 2012

Keywords: Recommender System; Message Receiver; Elaboration Likelihood Model; Refusal Skill; Audience Reaction

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