Persuasive Recommender Systems: Source Factors
Yoo, Kyung-Hyan; Gretzel, Ulrike; Zanker, Markus
2012-08-17 00:00:00
[This chapter discusses source factors that can influence persuasion outcomes. An overview of relevant source factors examined in the traditional interpersonal communication literature is provided. Then various factors that have been applied and examined in relation to technology, and in particular with respect to recommender systems, are discussed.]
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pnghttp://www.deepdyve.com/lp/springer-journals/persuasive-recommender-systems-source-factors-u0a05rgn0E
[This chapter discusses source factors that can influence persuasion outcomes. An overview of relevant source factors examined in the traditional interpersonal communication literature is provided. Then various factors that have been applied and examined in relation to technology, and in particular with respect to recommender systems, are discussed.]
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