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Much research has examined the effect of personality, political attitudes, and place attachment on environmental concerns and behavior intentions. However, the effects of these factors have largely been studied separately from one another. Moreover, little research has focused on their relationship to environmentally responsible behaviors (ERB) directly. In the current study, a moderated mediation model was proposed to capture the synergistic effects of personality, political attitudes, and place attachment on ERB. An undergraduate sample (N = 475) completed an online survey of Big Five personality, political attitudes, place attachment, and participation in ERB. Correlation analyses suggested that openness to new experiences, liberal attitudes, and place identity had reliable, statistically significant relations with ERB. The moderated mediation analyses provided support for the synergistic model. Specifically, openness’ effect on the adoption of ERB was mediated by liberal attitudes and this mediation effect was further moderated by place identity. Theoretical and practical implications of these findings are discussed.
Journal of Environmental Studies and Sciences – Springer Journals
Published: Jun 8, 2018
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