Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Proceedings of the Worldwide Music Conference 2021About the Apollonian and the Dionysian: Dialogues Between Music and Wine in the Spanish Social Context

Proceedings of the Worldwide Music Conference 2021: About the Apollonian and the Dionysian:... [In this paper, the precedents in the investigation of so-called soundscape in the perception of wine are explained first. They are related to the needs of the current market. Next, the design of an experiment on the subject through a survey is enunciated, which leads to the desire to learn more about the connections between drinking wine and the sound and social environment. Apart from this objective, the authors considered it appropriate to ask about changes in the habit of wine consumption during the pandemic, as well as to study the population that engages in such activity. The results regarding the first question are oriented in a causal direction, i.e., on the basis of data, there does seem to be a certain relationship between some musical genres and drinking a specific type of wine. These results diverge slightly depending on the scenario where consumption occurs. Changes in consumption derived from the pandemic are also reported, aimed at reducing it, with home drinkers having grown in numbers. It is concluded that the favorite combination is rock music and red wine for the general set of scenarios, and a sociological tendency is guessed in the Spanish population to carry out this consumption in large meals and late at night. (*)] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Proceedings of the Worldwide Music Conference 2021About the Apollonian and the Dionysian: Dialogues Between Music and Wine in the Spanish Social Context

Part of the Current Research in Systematic Musicology Book Series (volume 9)
Editors: Khannanov, Ildar D.; Ruditsa, Roman
Pérez-Fuertes, Diego; Juaneda-Ayensa, Emma; Olarte-Pascual, Cristina
Proceedings of the Worldwide Music Conference 2021 — Sep 8, 2021
Download PDF
11 pages

Loading next page...
 
/lp/springer-journals/proceedings-of-the-worldwide-music-conference-2021-about-the-eZgsyUYE1n
Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
ISBN
978-3-030-85885-8
Pages
95 –106
DOI
10.1007/978-3-030-85886-5_8
Publisher site
See Chapter on Publisher Site

Abstract

[In this paper, the precedents in the investigation of so-called soundscape in the perception of wine are explained first. They are related to the needs of the current market. Next, the design of an experiment on the subject through a survey is enunciated, which leads to the desire to learn more about the connections between drinking wine and the sound and social environment. Apart from this objective, the authors considered it appropriate to ask about changes in the habit of wine consumption during the pandemic, as well as to study the population that engages in such activity. The results regarding the first question are oriented in a causal direction, i.e., on the basis of data, there does seem to be a certain relationship between some musical genres and drinking a specific type of wine. These results diverge slightly depending on the scenario where consumption occurs. Changes in consumption derived from the pandemic are also reported, aimed at reducing it, with home drinkers having grown in numbers. It is concluded that the favorite combination is rock music and red wine for the general set of scenarios, and a sociological tendency is guessed in the Spanish population to carry out this consumption in large meals and late at night. (*)]

Published: Sep 8, 2021

Keywords: Wine; Music; Soundscape; Pairing; Priming effect; Cross-modal correspondences

There are no references for this article.