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Queering Masculinities in Language and CultureIs the Rectum a Gold Mine? Queer Theory, Consumer Masculinities, and Capital Pleasures

Queering Masculinities in Language and Culture: Is the Rectum a Gold Mine? Queer Theory, Consumer... [This chapter investigates a potential shift in representational regimes and the consumerist exploitation of the rectum, a male body part often considered taboo. The analysis is based on a set of advertising texts that promote sex toys that are said to improve the health of the male prostate, as well as produce sexual enjoyment. The chapter also seeks to re-purpose a queer theoretical approach to discourse analysis in light of a neo-Marxian commitment to unveiling the economic rationale underpinning neo-liberal regimes of consumer culture.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Queering Masculinities in Language and CultureIs the Rectum a Gold Mine? Queer Theory, Consumer Masculinities, and Capital Pleasures

Part of the Palgrave Studies in Language, Gender and Sexuality Book Series
Editors: Baker, Paul; Balirano, Giuseppe
Milani, Tommaso M.
Queering Masculinities in Language and Culture — Dec 9, 2017
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Publisher
Palgrave Macmillan UK
Copyright
© The Editor(s) (if applicable) and The Author(s) 2018. The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Design and Patents Act 1988
ISBN
978-1-349-95326-4
Pages
19 –42
DOI
10.1057/978-1-349-95327-1_2
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter investigates a potential shift in representational regimes and the consumerist exploitation of the rectum, a male body part often considered taboo. The analysis is based on a set of advertising texts that promote sex toys that are said to improve the health of the male prostate, as well as produce sexual enjoyment. The chapter also seeks to re-purpose a queer theoretical approach to discourse analysis in light of a neo-Marxian commitment to unveiling the economic rationale underpinning neo-liberal regimes of consumer culture.]

Published: Dec 9, 2017

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