Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Report on Chinese Social Opinion and Crisis ManagementThe Impact of Sentiments in Weibo Posts on Commenting and Reposting Behavior on the Platform

Report on Chinese Social Opinion and Crisis Management: The Impact of Sentiments in Weibo Posts... [The aim of this study is to understand the impact of various types of, and the intensity of, sentiments associated with information on Weibo on the rate of reposts. For the study sample, 24 public incidents were randomly selected out of the top 300 public incidents on 5 microblog platforms for the year as ranked by the number of searches associated with each incident. Then, 7114 effective posts on these 24 public incidents were extracted from the Weibo (Sina’s microblogging website) platform. The extracted Weibo posts were analyzed for the type and intensity of sentiment contained, the target subjects of said sentiments, information about the blogger, etc. The number of comments on each post as well as the number of times it was reposted was also recorded. The key foci of this study include the relationships between the directionality of sentiments expressed in Weibo posts, the intensity of sentiments expressed in Weibo posts, and other variables; and factors that have an impact on the number of comments on a Weibo post and the number of times it is reposted. We found that the sentiment intensity associated with the Weibo post has a highly significant relationship with the number of times the post was commented on and reposted.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Report on Chinese Social Opinion and Crisis ManagementThe Impact of Sentiments in Weibo Posts on Commenting and Reposting Behavior on the Platform

Download PDF
13 pages

Loading next page...
 
/lp/springer-journals/report-on-chinese-social-opinion-and-crisis-management-the-impact-of-BETywpTuLX
Publisher
Springer Singapore
Copyright
© Social Sciences Academic Press 2019. Jointly published with Social Sciences Academic Press, Beijing, China
ISBN
978-981-10-4001-6
Pages
155 –168
DOI
10.1007/978-981-10-4003-0_6
Publisher site
See Chapter on Publisher Site

Abstract

[The aim of this study is to understand the impact of various types of, and the intensity of, sentiments associated with information on Weibo on the rate of reposts. For the study sample, 24 public incidents were randomly selected out of the top 300 public incidents on 5 microblog platforms for the year as ranked by the number of searches associated with each incident. Then, 7114 effective posts on these 24 public incidents were extracted from the Weibo (Sina’s microblogging website) platform. The extracted Weibo posts were analyzed for the type and intensity of sentiment contained, the target subjects of said sentiments, information about the blogger, etc. The number of comments on each post as well as the number of times it was reposted was also recorded. The key foci of this study include the relationships between the directionality of sentiments expressed in Weibo posts, the intensity of sentiments expressed in Weibo posts, and other variables; and factors that have an impact on the number of comments on a Weibo post and the number of times it is reposted. We found that the sentiment intensity associated with the Weibo post has a highly significant relationship with the number of times the post was commented on and reposted.]

Published: May 23, 2019

Keywords: Sentiments on Weibo; Sentiment intensity; Number of comments on Weibo; Number of reposts on Weibo

There are no references for this article.