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Service Marketing Phenomena in the Context of Private Forest Owners—a Service Dominant Logic Perspective on Scholarly Literature

Service Marketing Phenomena in the Context of Private Forest Owners—a Service Dominant Logic... Purpose of Review This paper seeks to make an inquiry into the state-of-the art scholarly research of service marketing phe- nomena in the context of non-industrial private forest owners (NIPF). Its aim is to find out how service marketing issues have been approached in scholarly papers and what kinds of separate research approaches exist towards service marketing challenges. The core purpose of this paper is to use the most recent literature from (service) marketing to evaluate the scholarly research existing in forestry that discusses service marketing and related phenomena. Recent Findings In forestry, lot of scholarly research has centered on constructing different types of NIPF typologies. While the aim in some papers has been to either serve as tools for policy making or forest management planning, others have delved deeper into trying to understand NIPF communication, values, objectives, etc. Simultaneously, there has been a radical new development in (service-) marketing theory on how to rethink economic exchange. The core of this service dominant logic (SDL) is that we should move from seeing economic exchange as an exchange of products or product-like services. Instead, we should ask what core Bservice^ this exchange provides for the different exchange parties—i.e., what (strategic) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Current Forestry Reports Springer Journals

Service Marketing Phenomena in the Context of Private Forest Owners—a Service Dominant Logic Perspective on Scholarly Literature

Berghäll, Sami
Current Forestry Reports , Volume 4 (3) – Jul 24, 2018
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References (81)

Publisher
Springer Journals
Copyright
Copyright © 2018 by Springer Nature Switzerland AG
Subject
Environment; Sustainable Development; Environmental Management; Nature Conservation; Forestry; Forestry Management; Ecology
eISSN
2198-6436
DOI
10.1007/s40725-018-0081-8
Publisher site
See Article on Publisher Site

Abstract

Purpose of Review This paper seeks to make an inquiry into the state-of-the art scholarly research of service marketing phe- nomena in the context of non-industrial private forest owners (NIPF). Its aim is to find out how service marketing issues have been approached in scholarly papers and what kinds of separate research approaches exist towards service marketing challenges. The core purpose of this paper is to use the most recent literature from (service) marketing to evaluate the scholarly research existing in forestry that discusses service marketing and related phenomena. Recent Findings In forestry, lot of scholarly research has centered on constructing different types of NIPF typologies. While the aim in some papers has been to either serve as tools for policy making or forest management planning, others have delved deeper into trying to understand NIPF communication, values, objectives, etc. Simultaneously, there has been a radical new development in (service-) marketing theory on how to rethink economic exchange. The core of this service dominant logic (SDL) is that we should move from seeing economic exchange as an exchange of products or product-like services. Instead, we should ask what core Bservice^ this exchange provides for the different exchange parties—i.e., what (strategic)

Journal

Current Forestry Reports – Springer Journals

Published: Jul 24, 2018

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