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[In this chapter we investigate the crowdsourcing phenomenon through a case study of a multinational company who embarked on a significant crowdsourcing software development initiative. Most studies aim to explain crowdsourcing by describing successful cases (e.g., Brabham 2008); as a result, there has been little attention to the challenges that may arise. Further research is therefore needed to better understand the limits of crowdsourcing software development. This chapter presents an in-depth industry case study of crowdsourcing software development at a multinational corporation. The goal is to shed light on the key issues in crowdsourcing that are relevant to software development. The study reveals a number of challenges that the case study organization encountered. In previous work (Stol and Fitzgerald 2014a, b), we drew on the crowdsourcing literature to synthesize a set of six cues which have particular relevance in a crowdsourcing software development context:]
Published: Mar 5, 2015
Keywords: Software Development; Software Development Process; Customer Engagement; Task Decomposition; Software Engineering Research
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