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Strategic Innovative Marketing and TourismTo Be or Not to Be? Which Is the Case with Robots in the Hotel Industry?

Strategic Innovative Marketing and Tourism: To Be or Not to Be? Which Is the Case with Robots in... [Recognizing that in the future robots will play an important role in the operation of tourist units, there is a need for a first record of existing research and bibliography. The ultimate aim of this bibliographic study is to record the current situation and then make proposals for future research due to a lack of relevant primary data. It should be noted that the relevant literature is particularly limited, with references being mainly from 2017 to 2018, focusing on Ivanov’s research, but with limited empirical data and the lack of publications in high-quality scientific journals. For this reason, this study proposes two research cases to be explored in a future survey. The first concerns the potential increase in customer satisfaction from the use of robots and the second the effect of using robots on job satisfaction of hotel workers.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Strategic Innovative Marketing and TourismTo Be or Not to Be? Which Is the Case with Robots in the Hotel Industry?

Editors: Kavoura, Androniki; Kefallonitis, Efstathios; Giovanis, Apostolos

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References (16)

Publisher
Springer International Publishing
Copyright
© Springer Nature Switzerland AG 2019
ISBN
978-3-030-12452-6
Pages
935 –941
DOI
10.1007/978-3-030-12453-3_108
Publisher site
See Chapter on Publisher Site

Abstract

[Recognizing that in the future robots will play an important role in the operation of tourist units, there is a need for a first record of existing research and bibliography. The ultimate aim of this bibliographic study is to record the current situation and then make proposals for future research due to a lack of relevant primary data. It should be noted that the relevant literature is particularly limited, with references being mainly from 2017 to 2018, focusing on Ivanov’s research, but with limited empirical data and the lack of publications in high-quality scientific journals. For this reason, this study proposes two research cases to be explored in a future survey. The first concerns the potential increase in customer satisfaction from the use of robots and the second the effect of using robots on job satisfaction of hotel workers.]

Published: May 29, 2019

Keywords: Robots; Hotels; Job satisfaction; Quality of service; Customer satisfaction

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