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Structuring the Smartphone Industry: Is the Mobile Internet OS Platform the Key?

Structuring the Smartphone Industry: Is the Mobile Internet OS Platform the Key? With the launch of the original iPhone, Apple redefined the “smartphone” product category and accelerated the convergence of traditional mobile telephony, Internet services, and personal computing into a new industry. As these sectors merge into a single device, formerly separate industry architectures and their constituent firms are being forced into direct competition. We test theories of industry architecture and technological platforms regarding their ability to explain the strategies of key entrants in navigating the transition. We analyze in detail the actions and strategies of four major competitors, including Apple, Google, Microsoft, Nokia, and, more briefly, Research in Motion and HP/Palm, from the framework of technological platform theory. Our analysis suggests that currently some competitors are following traditional platform strategies, but that Google and Apple appear to have adopted strategies at odds with platform literature. We examine how the dynamics of this convergence may lead to a reconsideration of certain tenets of platform theory. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png "Journal of Industry, Competition and Trade" Springer Journals

Structuring the Smartphone Industry: Is the Mobile Internet OS Platform the Key?

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References (34)

Publisher
Springer Journals
Copyright
Copyright © 2011 by Springer Science+Business Media, LLC (outside the USA)
Subject
Economics; Industrial Organization; Economic Policy; R & D/Technology Policy; European Integration; Microeconomics; International Economics
ISSN
1566-1679
eISSN
1573-7012
DOI
10.1007/s10842-011-0105-6
Publisher site
See Article on Publisher Site

Abstract

With the launch of the original iPhone, Apple redefined the “smartphone” product category and accelerated the convergence of traditional mobile telephony, Internet services, and personal computing into a new industry. As these sectors merge into a single device, formerly separate industry architectures and their constituent firms are being forced into direct competition. We test theories of industry architecture and technological platforms regarding their ability to explain the strategies of key entrants in navigating the transition. We analyze in detail the actions and strategies of four major competitors, including Apple, Google, Microsoft, Nokia, and, more briefly, Research in Motion and HP/Palm, from the framework of technological platform theory. Our analysis suggests that currently some competitors are following traditional platform strategies, but that Google and Apple appear to have adopted strategies at odds with platform literature. We examine how the dynamics of this convergence may lead to a reconsideration of certain tenets of platform theory.

Journal

"Journal of Industry, Competition and Trade" – Springer Journals

Published: Jun 7, 2011

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