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The Illegal Wildlife Trade in ChinaConsumption of Protected Wildlife as Delicacy

The Illegal Wildlife Trade in China: Consumption of Protected Wildlife as Delicacy [The chapter of this article is situated in light of the illegal transaction of protected wildlife in China for consumption as a delicacy. In trusting the suppliers to deliver the protected wildlife they ordered, consumers face two types of risks: (a) the risk of enforcement (facing a maximum of ten years’ imprisonment) and/or (b) the risk of being cheated of their money. This chapter focuses on the second question. The consumption of protected wildlife occurs in designated restaurants, so how do consumers know for certain that the restaurants are serving the protected wildlife they ordered? Given the difficulties in distinguishing between the flavour of protected wildlife and legitimate sources of meat (this point will be elaborated on later in the chapter), what are the mechanisms that help consumers of protected wildlife trust that the restaurant is honouring their agreement? Based on qualitative interviews with consumers and suppliers of protected wildlife in China and open sources, this study concludes that consumers rely heavily on the reputation of the restaurant.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

The Illegal Wildlife Trade in ChinaConsumption of Protected Wildlife as Delicacy

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Publisher
Springer International Publishing
Copyright
© The Editor(s) (if applicable) and The Author(s) 2019
ISBN
978-3-030-13665-9
Pages
139 –160
DOI
10.1007/978-3-030-13666-6_7
Publisher site
See Chapter on Publisher Site

Abstract

[The chapter of this article is situated in light of the illegal transaction of protected wildlife in China for consumption as a delicacy. In trusting the suppliers to deliver the protected wildlife they ordered, consumers face two types of risks: (a) the risk of enforcement (facing a maximum of ten years’ imprisonment) and/or (b) the risk of being cheated of their money. This chapter focuses on the second question. The consumption of protected wildlife occurs in designated restaurants, so how do consumers know for certain that the restaurants are serving the protected wildlife they ordered? Given the difficulties in distinguishing between the flavour of protected wildlife and legitimate sources of meat (this point will be elaborated on later in the chapter), what are the mechanisms that help consumers of protected wildlife trust that the restaurant is honouring their agreement? Based on qualitative interviews with consumers and suppliers of protected wildlife in China and open sources, this study concludes that consumers rely heavily on the reputation of the restaurant.]

Published: May 30, 2019

Keywords: Delicacy; Food; Trust; Consumption of protected wildlife

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