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[In this chapter, I conduct an in-depth analysis of the discourses produced by Russian and Japanese women aged 20–30, as they articulate their visions of ideal femininity—defining the contours and limitations of modern femininity in their own words, and expressing the successes and setbacks they have experienced progressing toward their ideal selves. In this analysis, I utilize sociological survey methods and critical discourse analysis to help elucidate the multiple meanings in women’s self-presentations, deploying especially the concept of indexicality. I demonstrate how women socially construct a category of idealized femininity and convey complex and ambivalent stances toward this category. I also show how women modulate between various voices to convey the spectrum of their emotional reactions to the norms and roles associated with femininity. Furthermore, I investigate how body language is effectively used to index the speakers’ stances toward gender, creating vivid images of masculinity and femininity.]
Published: May 6, 2020
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