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The Political Economy of SportGlobal Struggles, Local Impacts: Rugby League, Rupert Murdoch’s ‘Global Vision’ and Cultural Identities

The Political Economy of Sport: Global Struggles, Local Impacts: Rugby League, Rupert Murdoch’s... [The profound local impacts of the reconfiguration of the global media sports economy were demonstrated by tumultuous changes within British rugby league during the 1990s. Entwined with wider configurations of the media industries, the attempted global takeover of the sport by Rupert Murdoch in 1995 culminated in the emergence of a ‘European Superleague’ competition. While signalling a departure from the historic playing structure of the game, the implications extended beyond simple shifts toward media and corporate alignment as central to the structure, ethos and formats. Significantly the transition exerted pressures on the historically rooted cultural attachments of the game.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

The Political Economy of SportGlobal Struggles, Local Impacts: Rugby League, Rupert Murdoch’s ‘Global Vision’ and Cultural Identities

Part of the International Political Economy Series Book Series
Editors: Nauright, John; Schimmel, Kimberly S.
Falcous, Mark
The Political Economy of Sport — Sep 29, 2015
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27 pages

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Publisher
Palgrave Macmillan UK
Copyright
© Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
ISBN
978-1-349-41624-0
Pages
57 –84
DOI
10.1057/9780230524057_4
Publisher site
See Chapter on Publisher Site

Abstract

[The profound local impacts of the reconfiguration of the global media sports economy were demonstrated by tumultuous changes within British rugby league during the 1990s. Entwined with wider configurations of the media industries, the attempted global takeover of the sport by Rupert Murdoch in 1995 culminated in the emergence of a ‘European Superleague’ competition. While signalling a departure from the historic playing structure of the game, the implications extended beyond simple shifts toward media and corporate alignment as central to the structure, ethos and formats. Significantly the transition exerted pressures on the historically rooted cultural attachments of the game.]

Published: Sep 29, 2015

Keywords: Local Impact; Rugby League; Rugby Union; News Corporation; British Broadcasting Corporation

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