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The Political Economy of SportParadoxes of Material Culture: The Political Economy of Surfing

The Political Economy of Sport: Paradoxes of Material Culture: The Political Economy of Surfing [This chapter analyses the material bases of surfing culture (including surfboards, wetsuits, clothing, accessories, magazines, books, memorabilia, videos, competitions, tourism and surfing schools),1 which is worth an estimated US$4 billion each year (Gliddon, 2002: 20). In particular, it investigates the paradoxes of a culture that celebrates social freedom, escape from drudgery and a harmonious interaction with the natural world, and which simultaneously propagates capitalist accumulation, competition and exploitation in its modes of economic and political organization.2 Most surfers are only too well aware of the paradox; but how do they reconcile the contradictions?] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

The Political Economy of SportParadoxes of Material Culture: The Political Economy of Surfing

Editors: Nauright, John; Schimmel, Kimberly S.

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Publisher
Palgrave Macmillan UK
Copyright
© Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
ISBN
978-1-349-41624-0
Pages
104 –125
DOI
10.1057/9780230524057_6
Publisher site
See Chapter on Publisher Site

Abstract

[This chapter analyses the material bases of surfing culture (including surfboards, wetsuits, clothing, accessories, magazines, books, memorabilia, videos, competitions, tourism and surfing schools),1 which is worth an estimated US$4 billion each year (Gliddon, 2002: 20). In particular, it investigates the paradoxes of a culture that celebrates social freedom, escape from drudgery and a harmonious interaction with the natural world, and which simultaneously propagates capitalist accumulation, competition and exploitation in its modes of economic and political organization.2 Most surfers are only too well aware of the paradox; but how do they reconcile the contradictions?]

Published: Sep 29, 2015

Keywords: World Wide; Material Culture; World Title; Capitalist Mode; Board Manufacturer

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