Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/springer-journals/the-visual-priming-effect-of-credit-card-advertising-disclosure-UEkmqSXc4H
References (89)
-
Legal resources-statutes relating to consumer protection mission -
E. Barry (2007)
Does Conceptual Implicit Memory Develop? The Role of Processing DemandsThe Journal of Genetic Psychology, 168
-
R. Gonzalez (2003)
Applied Multivariate Statistics for the Social SciencesThe American Statistician, 57
-
Prabu David, Susan Kline, Yang Dai (2005)
Corporate Social Responsibility Practices, Corporate Identity, and Purchase Intention: A Dual-Process ModelJournal of Public Relations Research, 17
-
Sarah Stein (1998)
Visuality and the ImageJournal of Communication, 48
-
C. Bhattacharya, Sankar Sen (2004)
Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social InitiativesCalifornia Management Review, 47
-
N. Smith (1995)
Marketing Strategies for the Ethics EraSloan Management Review, 36
-
N. Mulligan, Ilana Dew (2009)
Generation and perceptual implicit memory: different generation tasks produce different effects on perceptual priming.Journal of experimental psychology. Learning, memory, and cognition, 35 6
-
Chris Allen (2004)
A THEORY-BASED APPROACH FOR IMPROVING DEMAND ARTIFACT ASSESSMENT IN ADVERTISING EXPERIMENTSJournal of Advertising, 33
-
S. Iyengar, Adam Simon (1993)
News Coverage of the Gulf Crisis and Public OpinionCommunication Research, 20
-
JS Bowers, MF Damian, J Havelka (2002)
Can distributed orthographic knowledge support word-specific long-term priming? Apparently soJournal of Memory and Language, 46
-
(2002)
When web pages infl uence choice : Effects of visual primes on experts and novices -
Morgan Miles, Linda Munilla (2004)
The Potential Impact of Social Accountability Certification on Marketing: A Short NoteJournal of Business Ethics, 50
-
RE Petty, JT Cacioppo (1986)
Communication and Persuasion: Central and Peripheral Routes to Attitude Change Springer Series in Social Psychology -
Ivonne Torres, Jeremy Sierra, R. Heiser (2007)
The Effects of Warning-Label Placement in Print ADS: A Social Contract PerspectiveJournal of Advertising, 36
-
I. Maignan (2001)
Corporate citizenship as a marketing instrument: concepts, evidence and research directions -
J. Bettman, J. Payne, R. Staelin (1986)
Cognitive Considerations in Designing Effective Labels for Presenting Risk InformationJournal of Public Policy & Marketing, 5
-
J. Mcdowall, R. Moriarty (2000)
Implicit and Explicit Memory in Pregnant Women: An Analysis of Data-Driven and Conceptually Driven ProcessesQuarterly Journal of Experimental Psychology, 53
-
A Richardson, M Welker (2001)
Social disclosure, financial disclosure and the cost of equity capitalAccounting, Organizations and Society, 26
-
I. Biederman, E. Cooper (1991)
Priming contour-deleted images: Evidence for intermediate representations in visual object recognitionCognitive Psychology, 23
-
R. Baron, D. Kenny (1986)
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Journal of personality and social psychology, 51 6
-
Alex Wang (2007)
Priming, Framing, and Position on Corporate Social ResponsibilityJournal of Public Relations Research, 19
-
(1981)
Process analysis : Estimating mediation in evaluation research -
C. Boyatzis, Julie Eades (1999)
Gender Differences in Preschoolers' and Kindergartners' Artistic Production and PreferenceSex Roles, 41
-
(2006)
Visual agenda setting after 9 / 11 . Individual emotion , recall and concern about terrorism -
S. Young, M. Wogalter (1990)
Comprehension and Memory of Instruction Manual Warnings: Conspicuous Print and Pictorial IconsHuman Factors: The Journal of Human Factors and Ergonomics Society, 32
-
Bernd Schmitt (1994)
Contextual priming of visual information in advertisementsPsychology & Marketing, 11
-
(2001)
Social disclosure, fi nancial disclosure and the cost of equity capital . Accounting -
C. Morris, J. Bransford, J. Franks (1977)
Levels of processing versus transfer appropriate processingJournal of Verbal Learning and Verbal Behavior, 16
-
J. Frantz, T. Rhoades (1993)
A Task-Analytic Approach to the Temporal and Spatial Placement of Product WarningsHuman Factors: The Journal of Human Factors and Ergonomics Society, 35
-
Roderick Kramer (1999)
Trust and distrust in organizations: emerging perspectives, enduring questions.Annual review of psychology, 50
-
Chris Janiszewski (1990)
The Influence of Print Advertisement Organization on Affect Toward a Brand NameJournal of Consumer Research, 17
-
R. Fazio, M. Powell, P. Herr (1983)
Toward a process model of the attitude-behavior relation: Accessing one's attitude upon mere observation of the attitude object.Journal of Personality and Social Psychology, 44
-
I Maignan, OC Ferrell (2001)
Corporate citizenship as a marketing instrumentEuropean Journal of Marketing, 35
-
D. Macinnis, Bernard Jaworski (1989)
Information Processing from Advertisements: Toward an Integrative FrameworkJournal of Marketing, 53
-
Patricia Doney, Joseph Cannon (1997)
An Examination of the Nature of Trust in Buyer–Seller Relationships:Journal of Marketing, 61
-
C. Braun, N. Silver (1995)
Interaction of signal word and colour on warning labels: differences in perceived hazard and behavioural compliance.Ergonomics, 38 11
-
A. Greenwald, Clark Leavitt (1984)
Audience Involvement in Advertising: Four LevelsJournal of Consumer Research, 11
-
K. Goodpaster (1982)
Corporations and MoralityBusiness and Professional Ethics Journal, 1
-
D. Stewart, Ingrid Martin (1994)
Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical ResearchJournal of Public Policy & Marketing, 13
-
N. Mulligan, Jeffrey Lozito, Zachary Rosner (2006)
Generation and context memory.Journal of experimental psychology. Learning, memory, and cognition, 32 4
-
S Iyengar, A Simon (1993)
News coverage of the gulf crisis and public opinion: A study of agenda-setting, priming, and framingCommunication Research, 20
-
Alex Wang (2009)
Advertising disclosures and CSR practices of credit card issuersManagement Research News, 32
-
MEJ Masson, CM MacLeod (2002)
Covert operations: Orthographic recoding as a basis for repetition priming in word identificationJournal of Experimental Psychology: Learning, Memory, and Cognition, 28
-
Alfred Wagenhofer (1990)
Voluntary disclosure with a strategic opponentJournal of Accounting and Economics, 12
-
Janice Fournier, S. Wineburg (1997)
Picturing the Past: Gender Differences in the Depiction of Historical FiguresAmerican Journal of Education, 105
-
MEJ Masson, CM MacLeod (1997)
The Psychology of Learning and Motivation -
M. Polonsky, M. Hyman (2007)
A Multiple Stakeholder Perspective on Responsibility in AdvertisingJournal of Advertising, 36
-
Chris Allen, Chris Janiszewski (1989)
Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising ResearchJournal of Marketing Research, 26
-
Cindy Millar, Anne Moran (1990)
Credit: the consumer perspectiveJournal of Consumer Studies and Home Economics, 14
-
P. Stanwick, Sarah Stanwick (1998)
The Relationship Between Corporate Social Performance, and Organizational Size, Financial Performance, and Environmental Performance: An Empirical ExaminationJournal of Business Ethics, 17
-
G. Filbeck, P. Hatfield, Philip Horvath (2005)
Risk Aversion and Personality TypeJournal of Behavioral Finance, 6
-
Chris Janiszewski (1988)
Preconscious processing effect: The independence of atti-tude formation and conscious thought -
B. Stankiewicz (2002)
Empirical evidence for independent dimensions in the visual representation of three-dimensional shape.Journal of experimental psychology. Human perception and performance, 28 4
-
HL Roediger, KB McDermott (1993)
Handbook of Neuropsychology -
Franziska Marquart, Brigitte Naderer (1988)
Communication and persuasion : central and peripheral routes to attitude changeAmerican Journal of Psychology, 101
-
T. Donaldson, Thomas Dunfee (2002)
Ties that bind in business ethics: Social contracts and why they matterJournal of Banking and Finance, 26
-
N. Mulligan (2002)
The effects of generation on conceptual implicit memoryJournal of Memory and Language, 47
-
Morgan Miles, J. Covin (2000)
Environmental Marketing: A Source of Reputational, Competitive, and Financial AdvantageJournal of Business Ethics, 23
-
J. Masud, S. Haron, L. Gikonyo (2008)
Gender Differences in Income Sources of the Elderly in Peninsular MalaysiaJournal of Family and Economic Issues, 29
-
M. Masson, Colin Macleod (1997)
Episodic Enhancement of Processing FluencyPsychology of Learning and Motivation, 37
-
M. Masson, Colin Macleod (2002)
Covert Operations: Orthographic Recoding as a Basis for Repetition Priming in Word Identification the Problem of Priming Due to Generation -
J. Compton, Michael Pfau (2004)
Use of inoculation to foster resistance to credit card marketing targeting college studentsJournal of Applied Communication Research, 32
-
Sankar Sen, C. Bhattacharya (2001)
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social ResponsibilityJournal of Marketing Research, 38
-
NW Mulligan (2003)
Encyclopedia of Cognitive Science -
T. Brown, Peter Dacin (1997)
The Company and the Product: Corporate Associations and Consumer Product ResponsesJournal of Marketing, 61
-
H. Iii, D. Gallo, L. Geraci (2002)
Processing approaches to cognition: The impetus from the levels-of-processing frameworkMemory, 10
-
K. Barnhurst, Michaela Vari, I. Rodríguez (2004)
Mapping Visual Studies in CommunicationJournal of Communication, 54
-
(1995)
View - point - dependent mechanisms in visual object recognition : A critical analysis -
J. Balmer (2001)
Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fogEuropean Journal of Marketing, 35
-
Lois Mohr, Deborah Webb, Katherine Harris (2001)
Do Consumers Expect Companies to Be Socially Responsible? the Impact of Corporate Social Responsibility on Buying BehaviorJournal of Consumer Affairs, 35
-
H. Roediger (1993)
Implicit memory in normal human subjects, 8
-
L. Salkind, N. Salkind (1997)
Gender and Age Differences in Preference for Works of Art., 38
-
(1984)
Corporate fi nancing and investment decisions when fi rms have information that investors do not have -
J. Bowers, M. Damian, J. Havelka (2001)
Journal of Memory and Language -
N. Mulligan (2004)
Generation and memory for contextual detail.Journal of experimental psychology. Learning, memory, and cognition, 30 4
-
P. Homer, L. Kahle (1986)
A Social Adaptation Explanation of the Effects of Surrealism on AdvertisingJournal of Advertising, 15
-
Financial reform deal elusive as showdown looms -
G. McKoon, R. Ratcliff (1995)
Conceptual combinations and relational contexts in free association and in priming in lexical decision and namingPsychonomic Bulletin & Review, 2
-
T. Barlow, M. Wogalter (1993)
Alcoholic Beverage Warnings in Magazine and Television AdvertisementsJournal of Consumer Research, 20
-
S. Iyengar, D. Kinder (1987)
News That Matters: Television and American Opinion -
B. Stankiewicz, J. Hummel, E. Cooper (1998)
The role of attention in priming for left-right reflections of object images: evidence for a dual representation of object shape.Journal of experimental psychology. Human perception and performance, 24 3
-
L. Stephens, R. Barrett (1979)
A brief history of a "20th Century Danger Sign".Health physics, 36 5
-
W. Baker, R. Lutz (2000)
An Empirical Test of an Updated Relevance-Accessibility Model of Advertising EffectivenessJournal of Advertising, 29
-
N. Mulligan (2006)
Memory: Implicit versus Explicit -
F. Strack, T. Mussweiler (1997)
Explaining the Enigmatic Anchoring Effect: Mechanisms of Selective AccessibilityJournal of Personality and Social Psychology, 73
-
S. Fay, M. Isingrini, D. Clarys (2005)
Effects of depth-of-processing and ageing on word-stem and word-fragment implicit memory tasks: Test of the lexical-processing hypothesisEuropean Journal of Cognitive Psychology, 17
-
Kirk Hallahan (1999)
Content Class as a Contextual Cue in the Cognitive Processing of Publicity Versus AdvertisingJournal of Public Relations Research, 11
-
W. Severin, J. Tankard (1991)
Communication Theories: Origins, Methods and Uses in the Mass Media
- Publisher
- Springer Journals
- Copyright
- Copyright © 2011 by Palgrave Macmillan, a division of Macmillan Publishers Ltd
- Subject
- Business and Management; Business and Management, general; Accounting/Auditing; Corporate Finance; Corporate Governance
- ISSN
- 1741-3591
- eISSN
- 1746-6539
- DOI
- 10.1057/jdg.2011.25
- Publisher site
- See Article on Publisher Site
Abstract
This study examines how college students perceive the disclosure in a credit card issuer's advertisement through visual priming of the disclosure. The results reveal that visual priming affects college students’ attention toward the disclosure. Moreover, college students perceive higher levels of trust toward the advertisement when the disclosure is visually displayed. Visual priming also enhances college students’ attitudes toward the advertisement and the credit card issuer. This is evident, as the impact of college students’ perceived trust toward the advertisement on their attitudes toward the credit card issuer is mediated by their attitudes toward the advertisement. This study's results promote the effectiveness of credit card advertising through two main approaches: adopting visual communication of disclosure; implementing more responsible credit card advertising practices.
Journal
International Journal of Disclosure and Governance – Springer Journals
Published: Dec 1, 2011