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A contextual theory of accessing music: Consumer behavior and ethical arguments

A contextual theory of accessing music: Consumer behavior and ethical arguments Previous research into the ethics of accessing information goods using alternative means (the informal economy or social exchanges) has failed to study the moral arguments used by music consumers to justify their behavior or explain actions they considered to be (un)ethical. To fill this gap, we conducted a study from the perspective of music consumers in which we grounded a theory that would explain and predict individual arguments and behavior. Our findings suggest that the morality of accessing culture depends on the social, economic and cultural context in which an individual has been raised. Interestingly, this contextual aspect interacts with economic and cultural resources, affecting the moral arguments used to justify behavior. Lastly, we describe a model that explains variations in the contextual theory in regard to accessing music and that predicts consumer behavior in other countries that can be classified in either of the two contexts delineated in our research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Consumption Markets and Culture Taylor & Francis

A contextual theory of accessing music: Consumer behavior and ethical arguments

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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1477-223X
eISSN
1025-3866
DOI
10.1080/10253860903063253
Publisher site
See Article on Publisher Site

Abstract

Previous research into the ethics of accessing information goods using alternative means (the informal economy or social exchanges) has failed to study the moral arguments used by music consumers to justify their behavior or explain actions they considered to be (un)ethical. To fill this gap, we conducted a study from the perspective of music consumers in which we grounded a theory that would explain and predict individual arguments and behavior. Our findings suggest that the morality of accessing culture depends on the social, economic and cultural context in which an individual has been raised. Interestingly, this contextual aspect interacts with economic and cultural resources, affecting the moral arguments used to justify behavior. Lastly, we describe a model that explains variations in the contextual theory in regard to accessing music and that predicts consumer behavior in other countries that can be classified in either of the two contexts delineated in our research.

Journal

Consumption Markets and CultureTaylor & Francis

Published: Sep 1, 2009

Keywords: ethical decision making; music consumption; peer‐to‐peer networks; consumer research; social exchanges; accessing music; grounded theory

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