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Algorithms of Oppression: How Search Engines Reinforce Racism

Algorithms of Oppression: How Search Engines Reinforce Racism JOURNAL OF TECHNOLOGY IN HUMAN SERVICES 2018, VOL. 36, NO. 2-3, 161–162 BOOK REVIEW Algorithms of Oppression: How Search Engines Reinforce Racism,by Safiya U. Noble, New York, NY: NYU Press, 2018, 256 pp., $24.79 (paperback), Kindle edition available, ISBN-13: 978-1479837243 Authored by Dr. Safiya U. Noble, an assistant professor at the University of Southern California Annenberg School of Communication, this text is one of the preeminent works that explicitly addresses the biased aspects of computer technology that should reflect rather than mold our understanding of society. This text is born out of her research on digital media and how it impacts and intersects with issues of race, gender, culture, and technology design. While the lay person may focus on the outward facing entities, that is, the easy targets, such as, Google and Facebook, she rightly points the finger at the underlying algorithms used by these companies and many others. She posits that these algorithms are designed by people and thus are amenable to redesign by those very same humans if they have the critical perspectives she outlines in this text. Most likely due to her background in marketing and communication, the primary focus of Noble’s analysis is the commercial http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal Of Technology In Human Services Taylor & Francis

Algorithms of Oppression: How Search Engines Reinforce Racism

Journal Of Technology In Human Services , Volume 36 (2-3): 2 – Jul 3, 2018

Algorithms of Oppression: How Search Engines Reinforce Racism

Journal Of Technology In Human Services , Volume 36 (2-3): 2 – Jul 3, 2018

Abstract

JOURNAL OF TECHNOLOGY IN HUMAN SERVICES 2018, VOL. 36, NO. 2-3, 161–162 BOOK REVIEW Algorithms of Oppression: How Search Engines Reinforce Racism,by Safiya U. Noble, New York, NY: NYU Press, 2018, 256 pp., $24.79 (paperback), Kindle edition available, ISBN-13: 978-1479837243 Authored by Dr. Safiya U. Noble, an assistant professor at the University of Southern California Annenberg School of Communication, this text is one of the preeminent works that explicitly addresses the biased aspects of computer technology that should reflect rather than mold our understanding of society. This text is born out of her research on digital media and how it impacts and intersects with issues of race, gender, culture, and technology design. While the lay person may focus on the outward facing entities, that is, the easy targets, such as, Google and Facebook, she rightly points the finger at the underlying algorithms used by these companies and many others. She posits that these algorithms are designed by people and thus are amenable to redesign by those very same humans if they have the critical perspectives she outlines in this text. Most likely due to her background in marketing and communication, the primary focus of Noble’s analysis is the commercial

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References (5)

Publisher
Taylor & Francis
Copyright
© 2018 Taylor & Francis Group, LLC
ISSN
1522-8991
eISSN
1522-8835
DOI
10.1080/15228835.2018.1491371
Publisher site
See Article on Publisher Site

Abstract

JOURNAL OF TECHNOLOGY IN HUMAN SERVICES 2018, VOL. 36, NO. 2-3, 161–162 BOOK REVIEW Algorithms of Oppression: How Search Engines Reinforce Racism,by Safiya U. Noble, New York, NY: NYU Press, 2018, 256 pp., $24.79 (paperback), Kindle edition available, ISBN-13: 978-1479837243 Authored by Dr. Safiya U. Noble, an assistant professor at the University of Southern California Annenberg School of Communication, this text is one of the preeminent works that explicitly addresses the biased aspects of computer technology that should reflect rather than mold our understanding of society. This text is born out of her research on digital media and how it impacts and intersects with issues of race, gender, culture, and technology design. While the lay person may focus on the outward facing entities, that is, the easy targets, such as, Google and Facebook, she rightly points the finger at the underlying algorithms used by these companies and many others. She posits that these algorithms are designed by people and thus are amenable to redesign by those very same humans if they have the critical perspectives she outlines in this text. Most likely due to her background in marketing and communication, the primary focus of Noble’s analysis is the commercial

Journal

Journal Of Technology In Human ServicesTaylor & Francis

Published: Jul 3, 2018

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