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Baudrillard in the museum: The value of Dasein

Baudrillard in the museum: The value of Dasein Here we consider whether jean Baudrillard's theory of ‘sign value’ and ‘political economy of the sign’ offer a credible alternative to economic and utilitarian definitions of value. We begin by introducing the concept of value as it has been conventionally understood, proceeding to an introduction of Baudrillard's notion of ‘sign value’. Drawing on the findings of a recently conducted research project into museum visiting, we discuss whether'sign value’ provides a credible description of the museum consumption experience. We propose that Baudrillard's theoretical contributions should neither be wholly embraced nor totally rejected. Sign value can help provide a credible explanation of the value in museum visiting, but only when conceptualised in combination with other forms of value. In particular, following Heidegger, we identify one of these different forms of value in the museum experience as ’Dasein Value'; i.e. the value of ‘being there’. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Consumption Markets and Culture Taylor & Francis

Baudrillard in the museum: The value of Dasein

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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1477-223X
eISSN
1025-3866
DOI
10.1080/10253866.1998.9670320
Publisher site
See Article on Publisher Site

Abstract

Here we consider whether jean Baudrillard's theory of ‘sign value’ and ‘political economy of the sign’ offer a credible alternative to economic and utilitarian definitions of value. We begin by introducing the concept of value as it has been conventionally understood, proceeding to an introduction of Baudrillard's notion of ‘sign value’. Drawing on the findings of a recently conducted research project into museum visiting, we discuss whether'sign value’ provides a credible description of the museum consumption experience. We propose that Baudrillard's theoretical contributions should neither be wholly embraced nor totally rejected. Sign value can help provide a credible explanation of the value in museum visiting, but only when conceptualised in combination with other forms of value. In particular, following Heidegger, we identify one of these different forms of value in the museum experience as ’Dasein Value'; i.e. the value of ‘being there’.

Journal

Consumption Markets and Culture – Taylor & Francis

Published: Jan 1, 1998

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