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Commentary on learning to talk like an (urban) woodsman: an artistic intervention

Commentary on learning to talk like an (urban) woodsman: an artistic intervention Rebekah Modrak's Learning to Talk like an (Urban) Woodsman: An Artistic Intervention project presents an artistic critique of the Best Made Co. lifestyle “axe” brand. The article and the Re Made Co. “plunger” art piece it describes engage directly with issues discussed by brand researchers and other scholars, such as the strategic use of appealing design and product aesthetics, the sign value of brands, and the creation of brand identity and cultural codes based upon the performance of an idealized, historicized and gendered mythology. The artwork itself, the reactions to the Re Made Co. project and the artist's reflections, all add to the interdisciplinary exploration of brands, brand culture and meaning. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Consumption Markets and Culture Taylor & Francis

Commentary on learning to talk like an (urban) woodsman: an artistic intervention

Consumption Markets and Culture , Volume 18 (6): 10 – Nov 2, 2015
10 pages

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References (85)

Publisher
Taylor & Francis
Copyright
© 2015 Taylor & Francis
ISSN
1477-223X
eISSN
1025-3866
DOI
10.1080/10253866.2015.1053661
Publisher site
See Article on Publisher Site

Abstract

Rebekah Modrak's Learning to Talk like an (Urban) Woodsman: An Artistic Intervention project presents an artistic critique of the Best Made Co. lifestyle “axe” brand. The article and the Re Made Co. “plunger” art piece it describes engage directly with issues discussed by brand researchers and other scholars, such as the strategic use of appealing design and product aesthetics, the sign value of brands, and the creation of brand identity and cultural codes based upon the performance of an idealized, historicized and gendered mythology. The artwork itself, the reactions to the Re Made Co. project and the artist's reflections, all add to the interdisciplinary exploration of brands, brand culture and meaning.

Journal

Consumption Markets and CultureTaylor & Francis

Published: Nov 2, 2015

Keywords: artistic statement; design; sign-value; brand identity; brand critique

There are no references for this article.