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Communicating the Role of Hunting for Wildlife Management

Communicating the Role of Hunting for Wildlife Management Wildlife management agencies are increasingly faced with decisions where different groups hold conflicting attitudes and values with respect to the action taken. Identifying and understanding divergent views is essential in guiding the decisions of wildlife management. Occasionally, public opinion may be based on erroneous information and as such wildlife management agencies must effectively communicate with the public. In this article we examine public response to various communications developed as part of a multi-phase study that used the Theory of Reasoned Action (Ajzen & Fishbein, 1980) as its theoretical framework. Findings indicated that the uncommitted middle felt it was the responsibility of wildlife managers to provide sound, balanced, science-based information allowing the public to form their own conclusions regarding wildlife management actions. Focus groups felt persuasive communications that appeared self-serving were likely to backfire and should be avoided or left to the interest groups concerned. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Human Dimensions of Wildlife Taylor & Francis

Communicating the Role of Hunting for Wildlife Management

Campbell, Michael; Mackay, Kelly J.
Human Dimensions of Wildlife , Volume 14 (1): 16 – Feb 9, 2009
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1533-158X
eISSN
1087-1209
DOI
10.1080/10871200802545781
Publisher site
See Article on Publisher Site

Abstract

Wildlife management agencies are increasingly faced with decisions where different groups hold conflicting attitudes and values with respect to the action taken. Identifying and understanding divergent views is essential in guiding the decisions of wildlife management. Occasionally, public opinion may be based on erroneous information and as such wildlife management agencies must effectively communicate with the public. In this article we examine public response to various communications developed as part of a multi-phase study that used the Theory of Reasoned Action (Ajzen & Fishbein, 1980) as its theoretical framework. Findings indicated that the uncommitted middle felt it was the responsibility of wildlife managers to provide sound, balanced, science-based information allowing the public to form their own conclusions regarding wildlife management actions. Focus groups felt persuasive communications that appeared self-serving were likely to backfire and should be avoided or left to the interest groups concerned.

Journal

Human Dimensions of Wildlife – Taylor & Francis

Published: Feb 9, 2009

Keywords: communication; hunting; wildlife management; focus groups

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