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Constructing Images in Presidential Primaries: An Analysis of Discourse Strategies in the Dole and Bush Iowa Straw Poll Speeches

Constructing Images in Presidential Primaries: An Analysis of Discourse Strategies in the Dole... This study examines how two major presidential contenders strategically developed their presidential images. The candidates' strategies are examined through the lens of a presidential candidate image prototype. Specifically, this study investigates whether, and how, gender shapes these strategies. Although both candidates emphasized images of competence, integrity, reliability, and charisma, and both presented themes of policy issues and experience, their presidential images nonetheless were clearly different. The influences of gender, situation, and position within the race are examined as distinctively influential factors. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Argumentation and Advocacy Taylor & Francis

Constructing Images in Presidential Primaries: An Analysis of Discourse Strategies in the Dole and Bush Iowa Straw Poll Speeches

Banwart, Mary Christine
Argumentation and Advocacy , Volume 43 (2): 14 – Sep 1, 2006
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Constructing Images in Presidential Primaries: An Analysis of Discourse Strategies in the Dole and Bush Iowa Straw Poll Speeches

Abstract

This study examines how two major presidential contenders strategically developed their presidential images. The candidates' strategies are examined through the lens of a presidential candidate image prototype. Specifically, this study investigates whether, and how, gender shapes these strategies. Although both candidates emphasized images of competence, integrity, reliability, and charisma, and both presented themes of policy issues and experience, their presidential images nonetheless...
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Publisher
Taylor & Francis
Copyright
© 2006 Taylor and Francis Group, LLC
ISSN
2576-8476
eISSN
1051-1431
DOI
10.1080/00028533.2006.11821663
Publisher site
See Article on Publisher Site

Abstract

This study examines how two major presidential contenders strategically developed their presidential images. The candidates' strategies are examined through the lens of a presidential candidate image prototype. Specifically, this study investigates whether, and how, gender shapes these strategies. Although both candidates emphasized images of competence, integrity, reliability, and charisma, and both presented themes of policy issues and experience, their presidential images nonetheless were clearly different. The influences of gender, situation, and position within the race are examined as distinctively influential factors.

Journal

Argumentation and Advocacy – Taylor & Francis

Published: Sep 1, 2006

Keywords: gender; image; female candidates; campaigns

References

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