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Consumer acculturation theory: (crossing) conceptual boundaries

Consumer acculturation theory: (crossing) conceptual boundaries Consumer acculturation theorists have developed an insightful body of literature about the ways in which migrants adapt to foreign cultures via consumption. The present paper revisits 14 key studies from this field to highlight its most important contributions, critique its conceptual boundaries, and present cases of conceptual border crossings that indicate an emerging need for a broader conceptualization of the phenomenon. The paper closes by introducing a model that frames consumer acculturation as a complex system of recursive socio-cultural adaptation, and discusses its implications for future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Consumption Markets and Culture Taylor & Francis

Consumer acculturation theory: (crossing) conceptual boundaries

Consumption Markets and Culture , Volume 14 (3): 22 – Sep 1, 2011
22 pages

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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1477-223X
eISSN
1025-3866
DOI
10.1080/10253866.2011.574824
Publisher site
See Article on Publisher Site

Abstract

Consumer acculturation theorists have developed an insightful body of literature about the ways in which migrants adapt to foreign cultures via consumption. The present paper revisits 14 key studies from this field to highlight its most important contributions, critique its conceptual boundaries, and present cases of conceptual border crossings that indicate an emerging need for a broader conceptualization of the phenomenon. The paper closes by introducing a model that frames consumer acculturation as a complex system of recursive socio-cultural adaptation, and discusses its implications for future research.

Journal

Consumption Markets and CultureTaylor & Francis

Published: Sep 1, 2011

Keywords: integration; consumer acculturation; acculturation agents; social systems; assimilation; nationality; culture; migration; immigration

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