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- Publisher
- Taylor & Francis
- Copyright
- Copyright Taylor & Francis Group, LLC
- ISSN
- 1477-223X
- eISSN
- 1025-3866
- DOI
- 10.1080/10253860600921753
- Publisher site
- See Article on Publisher Site
Abstract
The purpose of the article is to study how corporate actors participate in the cultural construction of the Information Society. By means of a case study, the article explores how a multinational corporation is involved in forming consumer identities—making up the subjects of consumption—by shaping the interpretive repertoires and cultural practices that are available for consumers as members of the emerging information society. The article elaborates on the ways in which the corporation invokes a discourse of shareholder value in its visionary strategic narrative entitled Mobile Information Society, and how this discourse operates to mobilize consumer conduct in particular ways, by making up, framing and formatting the consumer as a mobile subject of the global economy. The article’s aim is to contribute to the empirical bases of policy debates about the roles and responsibilities of different market actors in the production of the information society.
Journal
Consumption Markets and Culture – Taylor & Francis
Published: Dec 1, 2006
Keywords: Consumer Culture; Information and Communication Technologies (ICTs); Power; Governmentality; Cultural Studies; Sociology of Technology; Narrative Analysis