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Creating Space for an Alternative Discourse in the Context of Neoliberal Hegemony: The Case of a Long-Standing NGO

Creating Space for an Alternative Discourse in the Context of Neoliberal Hegemony: The Case of a... This article contributes to a better understanding of how to create space for an alternative discourse, despite increased dominance of neoliberal ideas (particularly as sustained by donor control). In a detailed case study, we show how an international non-governmental organization (NGO) endeavors to build a reputation of expertise centered on the dynamic adaptation of the market and participatory (i.e., grassroots, solidarity-focused) discourses. By producing and disseminating what it hopes to be convincing hybrid artifacts (e.g., in the form of guidelines and articles) that exhibit this expertise, the NGO aims to establish the credibility needed for hybrid artifacts (and the alternative participatory discourse that they carry) to be endorsed, solicited and eventually, adopted by donors and other actors in international development. By highlighting strategic behavior outside the typical confines of funding transactions, our findings shift the focus from shorter-term to longer-term strategizing. Ultimately, our case study illustrates how an organization, against the power of control over financial resources, endeavors to cultivate a counter discourse through the “soft” power of expertise. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Administrative Theory & Praxis Taylor & Francis

Creating Space for an Alternative Discourse in the Context of Neoliberal Hegemony: The Case of a Long-Standing NGO

Duval, Anne-Marie; Gendron, Yves
Administrative Theory & Praxis , Volume 42 (1): 28 – Jan 2, 2020
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Creating Space for an Alternative Discourse in the Context of Neoliberal Hegemony: The Case of a Long-Standing NGO

Abstract

This article contributes to a better understanding of how to create space for an alternative discourse, despite increased dominance of neoliberal ideas (particularly as sustained by donor control). In a detailed case study, we show how an international non-governmental organization (NGO) endeavors to build a reputation of expertise centered on the dynamic adaptation of the market and participatory (i.e., grassroots, solidarity-focused) discourses. By producing and disseminating what it hopes...
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Publisher
Taylor & Francis
Copyright
Copyright © 2019 Public Administration Theory Network
ISSN
1949-0461
eISSN
1084-1806
DOI
10.1080/10841806.2019.1678354
Publisher site
See Article on Publisher Site

Abstract

This article contributes to a better understanding of how to create space for an alternative discourse, despite increased dominance of neoliberal ideas (particularly as sustained by donor control). In a detailed case study, we show how an international non-governmental organization (NGO) endeavors to build a reputation of expertise centered on the dynamic adaptation of the market and participatory (i.e., grassroots, solidarity-focused) discourses. By producing and disseminating what it hopes to be convincing hybrid artifacts (e.g., in the form of guidelines and articles) that exhibit this expertise, the NGO aims to establish the credibility needed for hybrid artifacts (and the alternative participatory discourse that they carry) to be endorsed, solicited and eventually, adopted by donors and other actors in international development. By highlighting strategic behavior outside the typical confines of funding transactions, our findings shift the focus from shorter-term to longer-term strategizing. Ultimately, our case study illustrates how an organization, against the power of control over financial resources, endeavors to cultivate a counter discourse through the “soft” power of expertise.

Journal

Administrative Theory & Praxis – Taylor & Francis

Published: Jan 2, 2020

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